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Digital Marketing Blog

CRO / UX 2 min

19 Psychological Principles That’ll Improve Your Homepage Conversion Rate

Psychology is the magic bullet of conversion optimization. Well, maybe that’s a tad bit idealistic. But psychology is arguably the…
Marketing 8 min

How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching

With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that…
Digital PR 2 min

How to Spy Out Your Competitor’s Backlink Profile and Gain 20% More Links to Your Site

I want you to try something. Right now, think of your top competitors. They might be doing better than you,…
SEO 1 min

How to Develop a Multiple Domain SEO Strategy

Have you ever wondered just how much SEO power you could have? Maybe you’ve been trying to rank for a…
Paid Ads 6 min

4 Powerful Google Shopping Hacks to Supercharge Your Campaigns

Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have…

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CRO / UX 1 min

How to Create a Video Page Landing Page That Converts at 56%

If you’ve visited my homepage recently, you’ve probably seen and heard me talking. To be honest, I try to avoid…

How Uber Uses Data to Improve Their Service and Create the New Wave of Mobility

When it comes to moving people and making deliveries, few companies are more widespread and more widely-recognized than Uber. But…
Paid Ads 2 min

How to Dominate AdWords Using Close Variants

I hear it all the time: “Google AdWords is a waste of money.” You probably hear this too. And do…
CRO / UX 2 min

How to Boost Your Conversion Rate by 45% with Live Chat

Digital marketing has seen quite a few innovations in the last few years. From video marketing to customer-driven contests, there…
Email 12 min

How to Align Email Marketing to The Buyer’s Journey (With Examples)

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is…

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SEO 3 min

How to Create an SEO Friendly Homepage

Homepage SEO. It’s a simple concept, right? You’ve probably been optimizing homepages as long as you’ve been doing keyword research.…
Digital PR 3 min

How to Conduct a Backlink Audit in 45 Minutes

Recently, I was working with a client, talking about backlinks and how to create a great link building strategy for…
Marketing 7 min

Why Offering a Free Trial Might Be Dangerous For Your SaaS Product (And How to Figure It Out)

For some reason, people tend to be equating SaaS companies with free trials. I find this pretty bad indeed. Here’s…
SEO 2 min

How to Perform Mobile Keyword Research

Here’s a topic I bet you haven’t thought much about: mobile keywords. If you haven’t been focusing on this, don’t…
Paid Ads 2 min

How to Get More Clicks on Your Facebook Ads

The network that more and more marketers (myself included) are turning to these days is Facebook. Facebook Ads is fast…

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from Small Business to Enterprise

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