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Digital Marketing Blog

5 Hacks to Attract Gen-Z Consumers

Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of…
Marketing 26 min

How to Go Viral & the Science of Virality – Marketing Lessons from Internet Cats & Memes

We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes…
Social Media 8 min

Quora Marketing: Why and How to Use It

If you are looking to build up your professional brand as an authority in your niche or industry, one great…
Social Media 9 min

11 Marketing Instagram Accounts to Follow

Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? We know the feeling. …

How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up…

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Paid Ads 9 min

Tinder Ads: How to Get New Customers to Swipe Right

Are you looking for a bit of customer love online? Tinder could be the hookup your brand is looking for.…
Lead Gen. 32 min

Lead Generation: What Is It, Effective Strategies & Tools

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract…

10 Social Media Tips for Restaurant Marketing

If you own a restaurant and aren’t leveraging social media, you are missing out.  Think about this: you can reach…
Marketing 10 min

22 Marketing Techniques That Cost You Time, Not Money

Here is a common situation many startups face. They have no money, but they have to do marketing. What can…
Paid Ads 12 min

The Ultimate Guide to Google Ads Campaign Management

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the…

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How to Market a Book: 7 Strategies

It might feel like you’ve already done the hard work.  You’ve spent hours with a keyboard or notebook in your…
CRO / UX 7 min

Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization…
Marketing 9 min

How to NOT Break the Law in Marketing: Copyrights, CAN-SPAM, Fair Use

Creating a marketing campaign? Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing…
CRO / UX 11 min

7 Tips to Highlight Product Features on Your Website

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features…
Tools & Tech 8 min

How to Use Google Translate for Content Ideas

Content, content, content.  At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in…

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