Essential Statistics

• 78% of marketers trust AI for performance forecasting.
• 62% are confident using AI for content ideation.
• Only 39% trust AI to make budget allocation decisions.
• 24% rely on AI for campaign strategy formulation.
• Trust is highest in analytics and lowest in strategic planning.

Key Takeaways

• Marketers lean on AI for data-heavy tasks, not vision work.
• Confidence is highest in measurable, predictive functions.
• Creative and strategic tasks still require human judgment.
• AI is viewed as a support tool, not a decision-maker.
• Trust increases when output is easy to validate.

Actionable Insights

Use AI to enhance strategy—not replace it.

Lean on AI for analysis and automation, but keep strategic planning human-led.

Build AI-human hybrid workflows.

Combine automation with human review to balance speed with judgment.

Let AI handle the math.

Use it for forecasting, budgeting, and repeatable tasks that benefit from scale.

Train your team on AI’s strengths and limits.

Make sure everyone knows where AI adds value—and where it still needs a human hand.

Fact-check AI with your own data.

Benchmark AI insights against proven data to make sure that you don’t accidentally miss errors and hallucinations.