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Digital Marketing Blog

Content 2 min

4 Quick Wins to Increase Your YouTube Engagement

One under-used, yet extremely effective social network platform that I’m sure you’ve heard about is YouTube. The video marketing platform…
Tools & Tech 2 min

7 Tools That New Businesses Can Use to Target the Best Keywords

What is your strategy for uncovering the best keywords for your company’s website and boosting search engine traffic? As a…
Social Media 2 min

10 Ways to Skyrocket your Instagram Marketing

Are you putting the appropriate amount of time and resources into your social media marketing strategy? It doesn’t matter if…
Paid Ads 9 min

Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only…
Content 1 min

5 Content Marketing Tactics for Picking Topics and Setting Goals

Hopefully, you’re one of the 42% of content marketers who document their content marketing strategy. Which means that, before you…

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SEO 2 min

Beyond Google: How to Perform SEO for Other Search Engines

You might have heard the advice to not build your business on ‘rented territory.’ Simply put, it means that over-dependency…
CRO / UX 2 min

How To Master A/B Split Testing Quickly (And Increase Conversion Rate)

In my book, “A/B testing” stands for “Always Be Testing.” Your competitors are actively testing everything, from the latest iteration…
Tools & Tech 1 min

25 Plugins to Consider After Creating Your First WordPress Site

Have you selected WordPress as the CMS of choice for your first website? If you answered yes to this question,…
CRO / UX 11 min

5 Ways to Reinvent Customer Experiences That Will Increase Your ROI

Did you know that 17 percent of your customers could walk away from your business after just one bad customer…
Content 2 min

How to Leverage User-Generated Content to Boost Sales

Almost every day, your users create invaluable content for you. This unique, trustworthy content can get you more traffic, leads…

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Lead Gen. 7 min

Customer Data: The Solution to Lead Generation

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We…
Paid Ads 1 min

5 Simple Strategies to Effectively Target Your Followers with Twitter Ads

Once you get on the paid advertising train, you’ll soon realize that to generate a better ROI, it’s essential to…
Social Media 2 min

7 Instagram Marketing Mistakes to Avoid at All Costs

Who would have believed that a Facebook-owned app could become home to more than 300 million active users? Since 2010,…

5 Actionable Google Analytics Reports to Improve Your Marketing Today

This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve…
Paid Ads 3 min

Insider Information: How to Set up a Google Display Campaign

If you’re building a marketing campaign and decide to advertise using Google AdWords, you might have noticed that there are a…

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