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Digital Marketing Blog

Tools & Tech 9 min

How to Use a Web Cache Viewer: Everything You Need to Know

Pages on the internet don’t last forever. Some disappear overnight without warning. Other times, servers go down, or maybe you’re…
SEO 16 min

How to Create the Perfect H1 Tag for SEO

It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look…

How Could Deepfakes Change Marketing?

Deepfakes are receiving a lot of bad press. U.S. Sen. Marco Rubio (R-Fla.) called the technology a propaganda weapon.  Facebook’s…
Tools & Tech 11 min

Podcast Discovery 101: How to Find Podcasts Easily

The growth in podcasts is significant for listeners looking for a show that appeals to their individual interests. Plus, it’s…
Social Media 8 min

How to Use the LinkedIn Marketplace as a Freelancer

Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs…

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SEO 9 min

How to Optimize For Baidu in the U.S.

While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the…
Digital PR 10 min

5 Types of Bad Backlinks You Don’t Want

Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name.…
Marketing 23 min

7 Key Strategies That You Must Learn From Apple’s Marketing

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company –…
SEO 1 min

SEO Guides, Courses, and Tools Roundup: Become an Expert Fast

Are you interested in using SEO to build your brand? Or do you want to use SEO to get more…
Paid Ads 9 min

How to Make Money From OTT Platforms and Video on Demand

As a business or marketing professional, when consumer habits change, you must pay attention. Perhaps nothing is changing more rapidly…

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Paid Ads 10 min

How to Use The Facebook Creative Hub

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment.…
Marketing 11 min

25 Marketing Books You Should Be Reading

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked…
Paid Ads 10 min

A Starter Guide to Google Ads Manager Accounts

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your…
Paid Ads 10 min

How to Leverage Testimonial Examples in Paid Campaigns

No matter how creative and convincing your marketing can get, when you are trying to sell to someone, they sense…
Social Media 9 min

How to Use Instagram Story Highlights on a Brand Account

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand.…

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