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Digital Marketing Blog

Social Media 12 min

How to Increase Traffic to Your Site Using Social Media

There are no two ways about it: an active social media marketing campaign is crucial to your overall brand wellbeing…
SEO 15 min

Your Simple Guide to Hreflang

Tapping into new audiences is an incredibly effective way to grow your website traffic—and hreflang tags can make it much…
News & Trends 32 min

Behind the Scenes with the Global NP Digital Brand

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know…
Marketing 16 min

AI in Marketing: Why Are 37% of Marketers Concerned?

What if I told you that you most likely used some type of AI technology already today as a digital…

Project Magi: Google is Making a Major Change to Search

According to the New York Times, Google has 160 engineers working on Project Magi. Project Magi is a stepping stone…

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Content 17 min

Yes, ChatGPT-4 Still Requires a Heavy Human Touch

This blog is written by Austin Cosler, Content Production Manager at NP Digital, and Jeff Caspersen, Copy Editor at NP…
Tools & Tech 25 min

19 Market Research Tools To Uncover Actionable Insights

How well do you know your customers? In today’s increasingly competitive business landscape, customer research has become a necessity. Even…
SEO 13 min

Internal Links Boost Page Performance

Internal links are an important part of your overall content marketing strategy.  Just think about it: Visitors pick your website…
SEO 17 min

SEO Forecasting: Should I Use It?

When it comes to SEO, forecasting can be a tricky concept. You’re trying to predict the future of your website’s…
SEO 29 min

How Updating Your Old Content Can Help With Your Rankings

There’s a strategy that will help you skyrocket those rankings without a lot of extra work. Yes, you could keep…

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Social Media 15 min

How to Search for Old Tweets (6 Simple Ways)

Twitter is a powerful tool for businesses and individuals alike. It’s a platform to share news, connect with customers, and…
Paid Ads 37 min

How to Run Facebook Ads That Convert

Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving…

Product Page Content for B2B: How Little Is Too Little?

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of…
SEO 2 min

Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains

When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I…
Content 22 min

How to Come Up with Blog Ideas (w/25 Examples)

Are you a blogger? Then you’re probably familiar with blank page syndrome. As bloggers, everyone has those moments when the…

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