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Digital Marketing Blog

SEO 17 min

Search Engines to Use Other Than Google

Worldwide, Google accounts for 90% of the market share for search engines. It’s the default option for most Internet users,…
Paid Ads 12 min

Understanding Shoppable Ads and How to Run Them

Ever scroll through social media, see a product you like, and wish you could buy it right there without leaving…
Paid Ads 12 min

Improve Your Google Ads Quality Score

Struggling to figure out why your Google Ads (formerly Google AdWords) aren’t performing as well as you’d hoped? It might…

A Guide to Google Looker Studio for Better Reporting

Google Analytics is a great tool for recording what people do on your website. But it isn’t always the best…
Paid Ads 10 min

What Is Digital Out-of-Home Advertising?

Have you seen those dynamic digital ads on billboards, bus stops, or urban screens? That’s digital out-of-home advertising (DOOH). Wondering…

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SEO 14 min

Enterprise SEO Guide: Strategies for Large-Scale Success

I’ve got a question for you. Does your business or agency have an effective enterprise SEO strategy in place? Naturally,…
Tools & Tech 9 min

How to Use Google Search Console Crawl Stats Report

Google Search Console (GSC) is one of my favorite tools for managing websites. It offers insanely valuable data that helps…
SEO 13 min

Use These Google Search Operators to Improve Your SEO

If you do SEO, you know how many long processes are involved. And you know how awesome it is when…
Paid Ads 12 min

Boost Your Local Business with Paid Yelp Ads

Ever wonder why your business isn’t getting enough local visibility, even though you’ve done everything right? Yelp Ads might be…
Social Media 12 min

What Is Shadow Banning?

Have you recently noticed a huge drop in social media engagement? Your social media activity doesn’t seem to show up…

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Content 18 min

The User-Generated Content Guide

What’s one of the best ways to generate product interest, trigger conversation, and increase revenue? User-generated content (UGC). It’s a…
SEO 13 min

SEO Copywriting: Writing Content for People & Search Engines

You know what SEO is: It’s a method of optimizing your content for search engines. The goal is to help…
Content 12 min

Mastering Brevity: Clear & Concise Content Marketing Tips

TL;DR: Too long, didn’t read. When I was a writer, this was always a massive headache for me. How do…
SEO 12 min

How to Do SEO for Niche Markets

Do you run a website in a super-specific niche market? I mean, not everyone is in a giant niche like…
AEO / GEO 10 min

Everything You Need To Know About AI Overviews

Just when we’ve recovered from the March 2024 core update, Google hits us with another major change. AI Overviews, Google’s…

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