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Digital Marketing Blog

Paid Ads 13 min

An In-Depth Comparison of Remarketing and Retargeting Services

A customer steps into your shop, inquires about a particular product, and then leaves without buying. You know there’s a…
Marketing 8 min

CEOs Don’t Trust Marketing – What’s The Solution?

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights…
Social Media 11 min

What You Need to Know About Facebook’s New Insights and Analytics

Every Facebook page owner’s first stop for Facebook analytics should be their page’s Insights. Facebook recently revamped Insights with the…
Marketing 15 min

How Mint Grew to 1.5 Million Users and Sold for $170 Million in Just 2 Years

If you were to create a list of startups that had so-called “overnight success,” personal finance software service Mint would…

How to Set Up Conversion Funnels in Google Analytics (The Video)

Whether you sell items online or simply try to get people to sign up for an offer – you most…

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How to Use the New Google Analytics Advanced Segments

Advanced Segments allows you to isolate specific types of traffic within your Google Analytics reporting. For example, you can see…

The Beginner’s Guide to Startup Analytics

Becoming an entrepreneur is like stepping onto the most intimidating roller-coaster in the world. There are ups, there are downs…

What You Can Learn from Referral Paths in Google Analytics

If you’re looking at your traffic sources but not really digging in to them, you could be missing out on…
Marketing 8 min

4 Strategies Disney Uses to Create Freakishly Loyal Customers

You probably think of Disneyland as a tourist trap. Which it is. But unless you’re part of a rather
unique
subset of…

How Google Analytics Dashboards Can Make Your Life Easier

Recently, we covered how you can go beyond standard reporting in Google Analytics by using filters, segments, reports, and dashboards.…

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How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions

In 2006 Netflix announced the Netflix Prize, a competition for creating an algorithm that would “substantially improve the accuracy of…
Ecommerce 9 min

9 Ways to Make the Payment Process Easy for Online Customers

Making it as easy as possible for your customers to pay is essential for increasing conversions and sales. This is…

12 Different “SaaSy” Pricing Strategies

From DIY solopreneurs to enterprise software companies, SaaS has proven to be elastic, scalable, and progressive. Some of the most…
Content 7 min

5 Easy to Use Tools to Effectively Find and Remove Stolen Content

If you have a blog, write articles for content websites, or manage an online magazine, chances are you’ve had, or…
Marketing 25 min

How These 7 Companies Increased Revenue by an Average of 425%

For many small companies, a double or triple digit revenue increase within a few weeks is likely the result of…

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from Small Business to Enterprise

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