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Digital Marketing Blog

Marketing 10 min

How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts

One of the things I struggled with the most when I was a marketing manager at a SaaS company was…
Content 7 min

9 Awesome Examples of Copywriting Headlines (That You Can Steal!)

They say that writing the headline is the hardest part of publishing. Some people have even devised specific strategies to…
Marketing 10 min

39 Resources for Understanding the Science & Psychology Behind Great Marketing

We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start…
CRO / UX 25 min

5 Psychological Principles of High Converting Websites (+ 20 Case Studies)

You know the feeling when you pour your heart and soul into a promising new A/B test, only to have…
SEO 9 min

Beyond SEO: Googlebot Optimization

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards,…

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How to Improve Your Subscription Based Business by Predicting Churn

Churn prediction is one of the most popular Big Data use cases in business. It consists of detecting customers who…
Tools & Tech 16 min

35 Growth Hacking Tools for Marketers Who Don’t Code

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a…
Paid Ads 6 min

5 Black Belt Google Ads Techniques You Should Be Using

“Learning is never cumulative, it is a movement of knowing which has no beginning and no end.” – Bruce Lee…
Marketing 11 min

10 Things You Can Learn From Bad Copy

We’ve all read copy that makes us cringe. Sometimes it’s hard to put a finger on exactly what it is…
Social Media 6 min

Why Apple Doesn’t Tweet

In a consumer-first, innovation-driven social world, Apple is the odd man out. Considering that its rivals, Google, Microsoft and Samsung…

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Content 11 min

7 Internal Linking Strategies That’ll Boost Your Content Marketing SEO

Nearly every article on internal linking starts with a discussion of how complicated yet how important the subject matter is.…
ASO 14 min

11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid

Consider having to compete with only 500 apps in the entire App Store. Sounds like every app marketer’s dream! When…

Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis

Anyone who has ever worked in marketing or advertising has heard the quote, “Half the money I spend on advertising…
Marketing 11 min

6 Things I Wish Someone Had Told Me Before I Built A Marketing Department

A couple of years ago I was given an incredible opportunity to build a marketing department from the ground up.…
Content 11 min

Why You Should Create Long-Form Content (And How to Do It)

Have you written a long-form guide or eBook (of substantially more than 4,000 words)? If not, you probably think it’s…

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