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Digital Marketing Blog

Paid Ads 6 min

How to Use Social Proof to get Better Results from Facebook Ads

Today’s article is a guest contribution by Aimee Millwood. Facebook ads provide enormous potential to grow traffic and sales. But…
Marketing 10 min

5 Essential Ways Marketing Must Change to Support Inside Sales

After years of running and advising startups, I’ve found that many businesses struggle with friction between sales and marketing. Sales…
Marketing 9 min

5 Techniques That Will Keep Your Customers from Defecting to the Competition

Whether you’re selling a sophisticated SaaS or running a lemonade stand, you know how painful it is to have a…
Email 9 min

How to Use a Giveaway to Accelerate the Growth of Your Email List

We all want a massive email list, but growing one can be like climbing a mountain. It takes a lot…
CRO / UX 9 min

7 Things You Should Learn From The Customer Who Doesn’t Convert

Everyone hates shopping cart abandonment. It’s the boogeyman of Internet marketing, the nemesis of conversion optimizers, and the headache of…

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SEO 1 min

The Beginner’s Guide to Google’s Knowledge Graph

Google is building the largest warehouse of knowledge in human history – and it’s doing it with your help. Authoritative…
Marketing 1 min

21 Resources For Mastering Online Marketing

Imagine that you could have instant access to the right tools and information on online marketing and how to drive more…
Email 2 min

15 Quick Tips to Convert Visitors Into Email Subscribers

Would you like to know how I persuade site visitors to opt-in to my email list? I use some simple…
Marketing 4 min

Using the “So What?” Test to Transform Your Copy

Take a look at various products and services around the web, and you’ll find one common theme. They all talk…
Marketing 2 min

5 Scientifically Proven Techniques to Attract a Loyal Audience

These days, it’s not enough to just offer great content. You also need to build a loyal blog audience for…

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5 Tips to Increase ROI With Marketing Analytics

Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and…
Marketing 2 min

How to Increase Your Referral Traffic by 77% in 90 Days

How do you drive traffic to your site? Most people do it by focusing only on search engine optimization.  Then,…
Social Media 12 min

Mastering LinkedIn, The Personal Branding Epicenter of the Internet

LinkedIn enters into every conversation I have about personal branding. It comes up in the daily conversations I have about…
Marketing 11 min

17 Killer Strategies For Establishing Audience Loyalty

When it comes to audience loyalty, most organizations blame the audience, competition, employees, or marketing efforts – everyone but themselves…
Ecommerce 2 min

How Shopify Grew 10X in 3 Years (And How You Can Achieve Similar Results)

The commerce platform Shopify has achieved tremendous growth in just three years after starting life as a small business. It exceeded…

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