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Digital Marketing Blog

A graphic saying KPI Frameworks For Achieving App Success
ASO 12 min

The Merits of Developing KPI Frameworks For Achieving App Success

If you want to understand how your app is performing, tracking the right app Key Performance Indicators (KPIs) is essential.…
Megan Dean
Megan Dean Strategy Growth Director
Oct 29, 2025
A graphic that says "Digital Marketing Atrribution Guide."
Data & Analytics 16 min

How to Use Marketing Attribution to Take Your Business to the Next Level

Marketing today is more complex than ever. With so many channels, touchpoints, and customer behaviors to track, figuring out what…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 28, 2025
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Paid Ads 9 min

Stop Wasting Ad Spend: 8 Step SEO Checklist for Maximizing Google PMax and AI Max ROI

For years, the talk of ‘synergy’ between paid media and organic search teams was merely talk. But with the rise…
Nikki Lam
Nikki Lam SVP of SEO
Oct 28, 2025
A graphic that says "Build Brand Awareness: Strategies to Boost Visibility."
Marketing 12 min

Build Brand Awareness: Strategies to Boost Visibility

If your target audience doesn’t know you exist, they won’t buy from you. Simple as that. That’s why you need…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 27, 2025
A graphic that says "AI vs Contnet Marketers: The New Content Marketing Formula"
Content 11 min

AI vs Content Marketers: The New Content Marketing Formula

It’s easy to fall into doom and gloom that AI is replacing content marketers. It’s really replacing outdated workflows, though.…
Kim Macomber
Kim Macomber Senior Director, Content
Oct 23, 2025

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LIVE on July 14 | 8am PDT
Why More Traffic Won’t Fix Your Growth Problem (But This Will)

Most businesses think they have a traffic problem. They don't, they have a conversion problem.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>July 14</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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A graphic that says "How Tag Sequencing Is Affecting Website Data Quality When Utilizing Consent Management
Data & Analytics 7 min

How Tag Sequencing Is Affecting Website Data Quality When Utilizing Consent Management

Have you noticed that your site analytics feel a little, well, off lately? It’s not just your imagination. We’ve found…
Mariya Quershi
Mariya Quershi Director, Ad Operations
Oct 16, 2025
Broken Link Building 001
Digital PR 11 min

Broken Link Building Strategies

Do you ever feel like you’re doing all the right things for SEO, but not seeing the organic traffic you…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 8, 2025
A graphic that says "What is Omnichannel Marketing?"
Marketing 18 min

Omnichannel Marketing: Definition, Tips, & Strategy

Omnichannel marketing is a way to make your brand feel the same everywhere: website, email, ads, social, SMS, app, and…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 5, 2025
A graphic that says "Topical Authority: What It Is and How To Build It."
SEO 15 min

Topical Authority: What Is It, & How Does It Work?

You’ve probably heard the term “topical authority” thrown around a lot in SEO circles lately. And for good reason. If…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 3, 2025
Brand SEO 0010
SEO 11 min

How to Use SEO to Build Your Brand

Most marketers treat SEO like a traffic tool. They get the clicks, but the brand still doesn’t stick. Here’s what…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 2, 2025

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A graphic that says "Why A Mobile Measurement Partner (MMP) is crucial in a Privacy-First Ecosystem."
Data & Analytics 10 min

Why A Mobile Measurement Partner (MMP) Is Crucial In A Privacy-First Mobile Ecosystem 

The app marketing space is hugely competitive, and at the same time, data privacy has become the defining challenge for…
Rishan Weerakoon
Rishan Weerakoon Strategy Growth Director, Yodel Mobile
Sep 30, 2025
A graphic that says "How To Get High Quality Backlinks (2025)
Digital PR 16 min

How to Build High Quality Backlinks (2025)

Wondering why your site’s not ranking or showing up in large language model (LLM) results, even though your content is…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 29, 2025
A page saying Industry Roundup September 2025.
News & Trends 7 min

September 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

September marked seismic shifts for digital marketers. Google launched user-controlled preferred sources. TikTok’s search ads started delivering 2x purchase lift.…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 25, 2025
A graphic that says: "Brand Mentions SEO: How To Use Them To Increase Rankings
Digital PR 18 min

Brand Mentions SEO: How to Use Them to Improve Rankings

Brand mentions are a form of social proof, and they carry more weight than many marketers realize. They work because…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 24, 2025
A graphic that says "ChatGPT Advertising: A New Channel for Marketers?"
Paid Ads 9 min

ChatGPT Advertising: A New Channel for Marketers?

OpenAI just dropped a hint that could reshape digital advertising forever. They’re exploring ads on ChatGPT. Right now, ChatGPT doesn’t…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 23, 2025

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