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Digital Marketing Blog

SEO 11 min

Improve Your Mobile Site Speed: 10 Top Tips (With Examples)

Mobile internet traffic is nearly double that of desktop.  That means it’s highly likely the majority of your site visitors…

15 Engagement Metrics to Track at Each Customer Journey Stage

Are prospects even paying attention to your promotional content? Which ones are most likely to convert? And what makes your…
AEO / GEO 10 min

A Comprehensive Session on How to do SEO for Generative AI

Generative AI is changing search. If you’re not adapting, you risk losing traffic. AI-powered search engines ChatGPT and Perplexity are…
SEO 9 min

SEO Pricing: How Much Does SEO Cost?

SEO pricing varies massively, ranging from as little as $500 to over $50,000 per month. So, how do you figure…

Airbnb SEO: Optimize Your Listings to Get More Bookings

Ever wondered why some Airbnb hosts are booked solid while others struggle to get reservations? The answer is Airbnb SEO. …

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NP Digital Acquires Yodel Mobile: Why Mobile Marketing Is More Important Than Ever

As we move from a mobile-first world to a mobile-only world, brands are betting on it as the key to…
Paid Ads 7 min

Keeping Up with Programmatic Trends & DSPs

Programmatic advertising is evolving at breakneck speed. If you’re not keeping up, you’re already behind. The tools, trends, and platforms…
Paid Ads 10 min

Banner Blindness: Why It Ruins Ad Conversions & How to Avoid It

If your banner ads aren’t getting many impressions or clicks, it’s not just you. Many website visitors overlook these display…
CRO / UX 12 min

Improve Your Site Speed: 17-Step Complete Guide

Improving your site speed will boost your user experience, conversions, and rankings. What’s more, site speed optimization is easily one…

What Is Bounce Rate + How to Improve Yours

Bounce rate is a metric used in website analytics that is used to measure the amount of people who’ve landed…

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SEO 14 min

What is a 301 Redirect? How to Use Them & Their SEO Impact

Sometimes you create a landing page or a blog post that you discover down the road you no longer need.…

To Track or Not to Track: Vanity Metrics in Marketing

“The more, the merrier,” said no marketing executive ever while staring at an overloaded performance dashboard. Pageviews, traffic, conversions —…
Content 13 min

How to Create an In-Depth Content Hub

Getting noticed online can feel impossible for small- and medium-sized businesses (SMBs). Big brands dominate search rankings, leaving little room…

Google Analytics Conversion Tracking: Step-by-Step Guide With Examples

If Google Analytics gives you a headache, you’re not alone.  A lot of site admins are eager to monitor events…
Ecommerce 15 min

25 Ecommerce Metrics That Help You Turn Data Into Revenue

Successful online stores know their numbers. They monitor ecommerce metrics for everything from product sales to customer behavior to website…

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