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Digital Marketing Blog

SEO 9 min

Beyond SEO: Googlebot Optimization

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards,…
Content 6 min

Headline Psychology: 8 Tricks to Attract User Attention

Why do other people’s posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may…

How to Improve Your Subscription Based Business by Predicting Churn

Churn prediction is one of the most popular Big Data use cases in business. It consists of detecting customers who…
Tools & Tech 16 min

35 Growth Hacking Tools for Marketers Who Don’t Code

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a…
Paid Ads 6 min

5 Black Belt Google Ads Techniques You Should Be Using

“Learning is never cumulative, it is a movement of knowing which has no beginning and no end.” – Bruce Lee…

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Social Media 6 min

Why Apple Doesn’t Tweet

In a consumer-first, innovation-driven social world, Apple is the odd man out. Considering that its rivals, Google, Microsoft and Samsung…
Ecommerce 10 min

10 Tips to Craft a Sizzling E-Commerce ‘About Us’ Page

If you’re like most owners of e-commerce companies, just thinking about writing your “About Us” page is enough to make…
Content 11 min

7 Internal Linking Strategies That’ll Boost Your Content Marketing SEO

Nearly every article on internal linking starts with a discussion of how complicated yet how important the subject matter is.…
ASO 14 min

11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid

Consider having to compete with only 500 apps in the entire App Store. Sounds like every app marketer’s dream! When…

Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis

Anyone who has ever worked in marketing or advertising has heard the quote, “Half the money I spend on advertising…

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Content 11 min

Why You Should Create Long-Form Content (And How to Do It)

Have you written a long-form guide or eBook (of substantially more than 4,000 words)? If not, you probably think it’s…
SEO 9 min

How to Look at Your Website the Way Google Does

When you spend months or years on a website, not to mention thousands of dollars, it’s hard to step back…
Email 11 min

How to Include Video in Your Email Marketing

No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes…
Marketing 18 min

25 Customer Chat Tips to Reassure and Nurture Your Online Customers

Live chat has been around for more than a decade, but only recently have companies discovered its profound effect on…
Marketing 13 min

17 Advanced Methods for Promoting Your New Piece of Content

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of…

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from Small Business to Enterprise

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