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Digital Marketing Blog

How SaaS Marketing is Different from Every Other Type of Marketing

SaaS marketers have a tough job. Marketing is hard. But what about marketing something that has no physical presence? Or…

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it…
Lead Gen. 1 min

How to Create the Perfect About Page

Your About page is one of the most important web pages on your blog. Why? Because, if you get your…
CRO / UX 2 min

15 Persuasion Lessons You Can Learn From Amazon’s Upsell Strategy

In a nutshell, upselling is how retailers persuade customers to spend more money on products or services that complement the…
Email 7 min

12 Ways to Improve Email Deliverability

I rave about email marketing all the time. But I need to shoot straight with you about email marketing, lest…

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Content 12 min

10 Common Reasons Why Content Marketing Isn’t Working for You

Everyone’s doing content marketing. Small businesses, B2Bs, and B2Cs all use content marketing. Basically, that’s everyone. And since about 70%…
Tools & Tech 12 min

13 Testing Tools for Mobile UX

Below, you will find 13 tools that will help you test various features of your app and obtain real-time feedback.…
CRO / UX 18 min

7 Deadly Web Design Sins You Might Be Making

Web design is a tricky subject. People have different opinions about what constitutes good web design and what doesn’t. Some…

Sell to Large and Enterprise Businesses Using This 16 Point Checklist

Selling your service or software to large and enterprise-sized businesses requires a different approach than selling to small and medium-sized…
Social Media 12 min

7 Advanced LinkedIn Strategies for B2B Marketing

It hasn’t been too long ago since LinkedIn morphed from a teeny professional networking site to an enormous world force.…

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CRO / UX 9 min

How A/B Testing Works (for Non-Mathematicians)

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates (and therefore…
Ecommerce 10 min

How to Make “Free Shipping” Profitable

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not…
Social Media 10 min

5 Ways to Turn Your Unhappy Customer into a Valuable Resource

There are few things that impact a brand’s reputation more than the way it responds to complaints and unhappy customers.…
Social Media 5 min

How to Create Custom Audiences in Facebook

Using Facebook Ads to drive actual sales and results is no longer a myth, but are you making the most…

The Marketer’s Guide to Real-Time Reports in Google Analytics

The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment,…

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