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AnswerThePublic ROI From Multi-Platform Marketing
Info
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Source: NP Digital
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Date: January 2025
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Category: Measurement & Strategy
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Study Methodology: We worked with 31 SMB companies and continually added more marketing channels. We measured how much of a boost in ROI all channels had as we went omni-channel.
Essential Statistics
- Moving from 1 to 2 platforms boosts ROI from 0% to 4.1%.
- ROI continues to climb to 7.5% with 6 platforms.
- No ROI increase is observed after 6 platforms.
- Diminishing returns kick in beyond the sixth channel.
Key Takeaways
- ROI grows steadily as more platforms are layered in.
- Omnichannel marketing outperforms siloed approaches.
- There’s a clear ROI ceiling—7.5%—when using six platforms.
- More isn’t always better—channel overload adds complexity without gain.
- Strategic platform selection matters more than raw channel count.
Actionable Insights
Maximize existing platforms before expanding.
ROI gains drop off after six platforms—optimize before adding more.
Track platform-specific performance.
Know what’s pulling its weight before expanding your stack.
Limit platform sprawl.
Beyond six, the extra effort may not be worth the return—focus on cohesion.
Focus on integration.
Make sure your platforms work together to create a unified customer journey.
Invest in cross-channel analytics.
The more platforms you use, the more essential it is to measure what’s really delivering ROI.
