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Digital Marketing Blog

Marketing 6 min

How to Create Value in Competitive B2B Markets

When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers…

How Analytics Is Transforming Customer Loyalty Programs

Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers.…
Social Media 2 min

What Does a Profitable Social Media Sales Funnel Look Like?

Awareness. Research. Buy. Although the exact structure is debatable, digital marketing experts have known these 3 stages to form traditional marketing…
Tools & Tech 3 min

9 Tools to Help You Stay on Top of the Latest Happenings In Your Industry

Content marketing has become a huge part of the marketing strategies for businesses. After realizing the tremendous ROI that it’s…
CRO / UX 9 min

A/B Testing vs Multiple Variant Testing: And the Winner Is…?

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite…

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What is Data Quality and How Do You Measure It for Best Results?

We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a…
CRO / UX 2 min

5 Psychology-Based Design Tips to Improve Engagement on Your Website

Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message…
Ecommerce 3 min

How to Build a Successful eCommerce Brand From Scratch

Do you know that 40% of worldwide internet users have bought products/goods online from an eCommerce business or eCommerce store?…

9 Ways to Track Which Marketing Activity Drives the Best Impact

Do you have a marketing strategy in place for driving results and positively impacting your bottom line? Most companies think…
Local 7 min

How to Localize Your Marketing Campaigns to Increase Conversions

It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and…

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Marketing 1 min

How to Strengthen and Deepen the Relationship Between You and Your Customers

Without your old or new customers, you wouldn’t have a business. So it’s worth knowing how you can strengthen and…
Marketing 2 min

10 Gmail Plugins All Marketing Professionals Should Consider

Email marketing is central to your marketing campaign. Heck, email itself is central to even being in business. But, first…
Email 7 min

4 Ways to Reduce Churn With Email Campaigns

Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue…
Social Media 2 min

The 4 Principles of Successful Snapchat Marketing

Content marketing professionals are in a fantastic position to reach more and more potential customers and boost loyalty with customers…
Social Media 2 min

How to Make Social Media Marketing Work for Your Business

The concept of ‘social media marketing’ is probably one that you’ve heard a lot about by now. If you’re in…

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from Small Business to Enterprise

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