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Digital Marketing Blog

A graphic that says "The Ultimate Monthly Website Maintenence Checklist."
SEO 10 min

The Ultimate Monthly Website Maintenance Checklist

When’s the last time you checked in on your website’s health? Minor issues like slow load times, broken links, and…
Anna Holmquist
Anna Holmquist Senior SEO Manager
Jul 16, 2025
A graphic that says "Using User Personas to Boost Performance."
Marketing 12 min

Using User Personas to Boost Performance

Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right…
Nichole Wiza
Nichole Wiza Sr. Content Production Lead
Jul 11, 2025
A graphic that says "Ad Hijacking: The Hidden Threat to Your Paid Ad Campaigns."
Paid Ads 15 min

Ad Hijacking: The Hidden Threat to Your Paid Ad Campaigns

You’re running paid search campaigns. The targeting is dialed in. Your copy is converting. But somehow, your performance is slipping.…
Brittany Hubler
Brittany Hubler Associate Director, Paid Media Strategy
Jul 1, 2025
Illustration of items coming out of a box and text that reads "Brand Strategy 101: How to Create Impactful Branding."
Marketing 11 min

Brand Strategy 101: How to Create Impactful Branding

Part of building an impactful brand is ensuring it’s instantly recognizable amongst your target audience. This is where brand strategy…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 27, 2025
Illustration of a person writing a list and text that reads "How to Write a Listicle That Gets Traffic, Links, and Shares."
Content 10 min

How to Write a Listicle That Gets Traffic, Links, and Shares

Most listicles suck. They’re lazy, bloated, and packed with filler. But a well-done listicle? It ranks. It earns backlinks. It…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 27, 2025

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LIVE on June 30 | 8am PDT
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Marketing forecasting has become significantly more complex. In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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Illustration of people reaching for a magnet and text that reads "Relationship Marketing: How to Attract Fans (Not Just Buyers)."
Marketing 12 min

Relationship Marketing: How to Attract Fans (Not Just Buyers)

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening:…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 25, 2025
Graphic with a meet AI mode screenshot and text that reads "Key Updates from Google I/O & Marketing Live 2025."
News & Trends 14 min

17 Key Updates from Google I/O & Marketing Live 2025

Google I/O is the search giant’s annual developer conference, where the company announces new products and tech updates. I’ve been…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 19, 2025
Illustration of a rating scale with various faces and text that reads "Improving Customer Satisfaction: What to Know and What to Do."
Marketing 11 min

Improving Customer Satisfaction: What to Know and What to Do

Competition is getting tougher by the day. Customer satisfaction is what will set you apart. But how do you earn…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 19, 2025
Illustrations of mobile phones and logos for social media and text that reads "What Is Video Marketing and How Do You Get Results From It?"
Creative 11 min

What Is Video Marketing and How Do You Get Results From It?

Most businesses make the same video marketing mistake. Most brands obsess over the video. Scripting it, shooting it, and polishing…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 19, 2025
A graphic that says "What is GPTBot and Should You Block It?"
AEO / GEO 13 min

What Is GPTBot, and Should You Block It?

If you’ve published content online recently, there’s a good chance GPTBot has already crawled it. GPTBot is OpenAI’s web crawler…
Jenny Haskins
Jenny Haskins SEO Strategist
Jun 18, 2025

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Illustration of a house with a sold tag and text that reads "Real Estate Marketing: How to Sell Properties Fast."
Industries / Franchises 13 min

Real Estate Marketing: How to Sell Properties Fast

Most real estate agents aren’t natural marketers. And this is very good news for you.  By arming yourself with a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 18, 2025
Illustration of various marketing tools and text that reads "What Works in Integrated Marketing Communications Today."
Marketing 15 min

What Works in Integrated Marketing Communications Today

Brands that execute on an integrated marketing communications (IMC) strategy provide their customers with a more predictable, enjoyable, and worthwhile…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 17, 2025
Illustration of a hand reaching for a shampoo bottle and text that reads "Brand Loyalty: A Practical Guide for Long-Term Growth."
Marketing 13 min

Brand Loyalty: A Practical Guide for Long-Term Growth

Why do some customers keep buying from the same brands despite having plenty of alternative options? It’s not about offering…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 17, 2025
Illustration of two people working at a desk with microphones and text that reads "Subject Matter Experts: What They Do & Why They’re Important."
Content 16 min

Subject Matter Experts: What They Do & Why They’re Important

A subject matter expert, or SME, is a professional with deep and specialized knowledge in a singular subject. In a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 16, 2025
Illustration of different brand logos and text that reads "Rebranding: How to Do It Right (Without Wrecking What You’ve Built)."
Marketing 11 min

Rebranding: How to Do It Right (Without Wrecking What You’ve Built)

Rebranding is risky. If you mess it up, you confuse your audience. If you do it right, you build a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 16, 2025

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