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Digital Marketing Blog

Tools & Tech 19 min

How to Use The Google Tag Manager to Track Video Views on Your Landing Pages

Creating a powerful, high-performance landing page is a process that takes time, testing, and a lot of attention to detail. Tons…
Local 18 min

Your Business Needs More Negative Reviews. Here’s Why

Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to…
SEO 21 min

The Ultimate Guide to Permalink SEO: How to Rank Higher With Proven URL Tactics

It’s no secret that it can take a long time to rank on the first page of Google. And with each…
Social Media 16 min

How to Use Lifetime Value to Create a Facebook Audience That Actually Converts

Facebook has been in hot water lately. If you’ve been keeping up with the latest news, you know what I’m…
SEO 17 min

How to Steal Your Competitor’s Featured Snippets For Better Rankings

You’ve probably worked pretty hard to boost rankings on search engine results pages. You’ve done all of the SEO you…

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Ecommerce 16 min

5 Crucial Factors for Success in E-commerce

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going…
CRO / UX 18 min

Landing Pages Are Overrated. Here’s Why and What You Should Do Instead

I used to hate building landing pages. I’ve certainly made mistakes and had to learn some things the hard way.…
CRO / UX 16 min

How to Measure Individual Link and CTA Clicks On Each of Your Blog Posts

Everyone wants to build a high-converting CTA for their website that makes them tons of money. But the reality is that while…
SEO 17 min

Improve Your SEO in 30 Minutes With These Google Analytics Insights

SEO is a vast topic. I’ve written countless articles about SEO over the years. In fact, if you search for…
Tools & Tech 19 min

13 Amazing Google Chrome Extensions That’ll Improve Your Marketing

Have you ever heard the phrase “a craftsman is only as good as his tools?” No matter what your opinion…

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Marketing 17 min

Hack Your Way to 10,000 Podcast Downloads with These 15 Tips

Back in July of 2016, I started a podcast with Eric Siu called Marketing School. We’ve come a long way since then.…
Marketing 16 min

Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics.…
Ecommerce 17 min

How to Rank Your E-commerce Product Pages When They Are Filled With Duplicate Content

Back in 2005, the Internet exploded with concerns about duplicate content. And then, in 2013, one of Google’s employees told us…
Social Media 19 min

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off –…
Social Media 16 min

10 of the Best Ways to Use Instagram Multiple-Image Posts

Visual content is dominating the social media landscape. Adweek cited a study last year with a sample size of 300 marketers,…

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