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Digital Marketing Blog

News & Trends 10 min

March 2024 Google Algorithm Impact

Change is the only constant in digital marketing, and Google’s algorithm updates are a prime example. The latest major shake-up,…
SEO 8 min

The Power of Search Experience Optimization (SXO)

Have you ever clicked on a link on the first page of Google and been frustrated by the website you…
Email 8 min

Email Marketing Statistics: How Consumers Feel about Emails

Most email marketing statistics roundups are great if you want to understand how your open rates compare to the industry…
Email 16 min

Email Segmentation: Why it Matters and Effective Tactics

Do you know email marketing segmentation can improve conversion rates? Just look around. There are many success stories to back…
Ecommerce 17 min

13 E-commerce Email Marketing Strategies for Success

There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network…

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SEO 11 min

Internal Linking Guide: Actionable Tips, Strategies, and Tools

Internal linking is crucial to a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users…
SEO 12 min

Top Google Ranking Factors That Will Drive More Traffic

Are you wondering why your target keywords aren’t bringing in the same levels of organic traffic? That’s because Google ranking…
Social Media 13 min

A Beginner’s Guide to Facebook Audience Insights

The company that runs Facebook may now be known as Meta (as of 2021), but Facebook remains a powerful social…
Ecommerce 10 min

How to Optimize Google Shopping Results

Ever feel like your products are just lost in the vast ocean of Google Shopping? With 8.5 billion Google searches…
News & Trends 13 min

Gen Z Marketing Strategies that Work

If you’ve been pouring resources into your marketing strategies but still feel like you’re missing the mark, perhaps it’s time…

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Content 7 min

AI vs Human: Who Writes Better Blogs That Get More Traffic?

There is no argument that AI is faster at producing content than humans. That doesn’t mean that AI is always…
Content 11 min

How Long Should Your Blog Articles Be?

Unpopular opinion: I think people are overly concerned with word count when creating content.  You can produce a 10,000-word article.…
SEO 11 min

How to do Keyword Research for YouTube for Results

Have you ever posted a video on YouTube, poured your heart and soul into it, only to find it’s like…
AEO / GEO 9 min

What Is SGE and How to Adapt Your SEO Strategy

The digital marketing landscape is on the brink of a seismic shift, courtesy of something called SGE, or Search Generative…
SEO 15 min

How to Optimize Anchor Text For SEO

What is anchor text? It’s clickable text in web content that links to another page. This could be a related…

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