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Digital Marketing Blog

A graphic that says Understanding Ad Impressions.
Paid Ads 9 min

Understanding Ad Impressions

Ad impressions are a key metric in digital advertising. At the simplest level, this measurement represents how many times your…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 22, 2024
A graphic that says August 2024 Google Algorithm Impact
News & Trends 8 min

August 2024 Google Algorithm Impact

In August, Google did it again.  Can you guess what I’m talking about? Yep, the search engine giant rolled out…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 21, 2024
A graphic that says URL slugs and why they matter for SEO.
SEO 8 min

URL Slugs & Why They Matter for SEO

Wondering why your URLs aren’t helping your SEO efforts as much as you thought? The answer might be hiding in…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 18, 2024
A graphic that says "Search Engine Positioning: What Is It and How To Improve It.
SEO 9 min

Search Engine Positioning: What Is It & How To Improve It

You’ve spent ages building your website and optimizing your content
 only to find it languishing on the second page of…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 17, 2024
A graphic that says "Guide to Search GPT."
News & Trends 12 min

Guide to SearchGPT

Have you heard all the talk about SearchGPT and you’re wondering what all the fuss is? Then you’ve come to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 16, 2024

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There are 3 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to your customers' thoughts

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The AI Visibility competition begun.
Are you playing to win

Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
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The AI Visibility competition begun.
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LIVE on June 16 | 8am PDT
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

AI search is changing how customers discover brands. In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 16</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
A graphic that says "Understanding Shoppable Ads and How To Run Them."
Paid Ads 12 min

Understanding Shoppable Ads and How to Run Them

Ever scroll through social media, see a product you like, and wish you could buy it right there without leaving…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 14, 2024
A graphic that says "Improve Your Google Ads Quality Score."
Paid Ads 12 min

Improve Your Google Ads Quality Score

Struggling to figure out why your Google Ads (formerly Google AdWords) aren’t performing as well as you’d hoped? It might…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 13, 2024
A graphic that says "A Guide To Google Looker Studio for Better Reporting."
Data & Analytics 17 min

A Guide to Google Looker Studio for Better Reporting

Google Analytics is a great tool for recording what people do on your website. But it isn’t always the best…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 12, 2024
A graphic that says "What is Digital Out of Home Advertising?"
Paid Ads 10 min

What Is Digital Out-of-Home Advertising?

Have you seen those dynamic digital ads on billboards, bus stops, or urban screens? That’s digital out-of-home advertising (DOOH). Wondering…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 11, 2024
A graphic that says Mastering Social Media Branding: Strategies that Drive Results."
Social Media 14 min

Mastering Social Media Branding: Strategies that Drive Results

Customers are more likely to judge your company based on your social media than they are on your website. Over…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 10, 2024

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Google Crawl 007
Tools & Tech 9 min

How to Use Google Search Console Crawl Stats Report

Google Search Console (GSC) is one of my favorite tools for managing websites. It offers insanely valuable data that helps…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 7, 2024
Google Search Operator 002
SEO 13 min

Use These Google Search Operators to Improve Your SEO

If you do SEO, you know how many long processes are involved. And you know how awesome it is when…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 6, 2024
A graphic that says "Boost Your Local Business With Paid Yelp Ads.
Paid Ads 12 min

Boost Your Local Business with Paid Yelp Ads

Ever wonder why your business isn’t getting enough local visibility, even though you’ve done everything right? Yelp Ads might be…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 5, 2024
Shadow Banning 002
Social Media 12 min

What Is Shadow Banning?

Have you recently noticed a huge drop in social media engagement? Your social media activity doesn’t seem to show up…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 4, 2024
A graphic that says "Free Tools to Improve Your PPC Campaigns.
Tools & Tech 10 min

Free Tools to Improve Your PPC Campaigns

Managing a PPC campaign can be tough, especially when your budget is tight. But here’s the good news—there are powerful,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 4, 2024

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from Small Business to Enterprise

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