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Digital Marketing Blog

August 2024 Google Algorithm Impact

In August, Google did it again.  Can you guess what I’m talking about? Yep, the search engine giant rolled out…
SEO 8 min

URL Slugs & Why They Matter for SEO

Wondering why your URLs aren’t helping your SEO efforts as much as you thought? The answer might be hiding in…
SEO 9 min

Search Engine Positioning: What Is It & How To Improve It

You’ve spent ages building your website and optimizing your content
 only to find it languishing on the second page of…
News & Trends 12 min

Guide to SearchGPT

Have you heard all the talk about SearchGPT and you’re wondering what all the fuss is? Then you’ve come to…
SEO 17 min

Search Engines to Use Other Than Google

Worldwide, Google accounts for 90% of the market share for search engines. It’s the default option for most Internet users,…

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Paid Ads 12 min

Improve Your Google Ads Quality Score

Struggling to figure out why your Google Ads (formerly Google AdWords) aren’t performing as well as you’d hoped? It might…

A Guide to Google Looker Studio for Better Reporting

Google Analytics is a great tool for recording what people do on your website. But it isn’t always the best…
Paid Ads 10 min

What Is Digital Out-of-Home Advertising?

Have you seen those dynamic digital ads on billboards, bus stops, or urban screens? That’s digital out-of-home advertising (DOOH). Wondering…
Social Media 14 min

Mastering Social Media Branding: Strategies that Drive Results

Customers are more likely to judge your company based on your social media than they are on your website. Over…
SEO 14 min

Enterprise SEO Guide: Strategies for Large-Scale Success

I’ve got a question for you. Does your business or agency have an effective enterprise SEO strategy in place? Naturally,…

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SEO 13 min

Use These Google Search Operators to Improve Your SEO

If you do SEO, you know how many long processes are involved. And you know how awesome it is when…
Paid Ads 12 min

Boost Your Local Business with Paid Yelp Ads

Ever wonder why your business isn’t getting enough local visibility, even though you’ve done everything right? Yelp Ads might be…
Social Media 12 min

What Is Shadow Banning?

Have you recently noticed a huge drop in social media engagement? Your social media activity doesn’t seem to show up…
Tools & Tech 10 min

Free Tools to Improve Your PPC Campaigns

Managing a PPC campaign can be tough, especially when your budget is tight. But here’s the good news—there are powerful,…
Content 18 min

The User-Generated Content Guide

What’s one of the best ways to generate product interest, trigger conversation, and increase revenue? User-generated content (UGC). It’s a…

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