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Digital Marketing Blog

SEO 18 min

How to Do SERP Analysis Like an Expert

A search engine results page (SERP) is the page that appears when you type a query into a search engine…
SEO 11 min

 Learn On-Page SEO from Our Experts (checklist included)

Is your content struggling to rank on the first page of SERPs? If the answer is yes, it might be…
SEO 10 min

What Is Technical SEO?

Have you heard the phrase “You’ve got to be in it to win it”?   A similar kind of thinking applies…
SEO 13 min

Programmatic SEO: What Is It & How To Do It

Have you ever wondered how some websites manage to rank for thousands of keywords without a massive team of writers?…
Paid Ads 10 min

CPC vs CPA: Understanding the Differences

Choosing the right bidding strategy in paid advertising can make the difference between maximizing your budget or watching it go…

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SEO 15 min

13 Essential HTML Tags that Separate SEO Pros from the Rookies

  Are you struggling to get the online rankings and visibility your site needs? Or perhaps you’re wondering if other…
Ecommerce 13 min

Optimizing for Google Lens and Visual Searches

Search is quickly evolving beyond traditional text-based queries.  Visual search is changing the game, allowing us to search with images…
Paid Ads 15 min

Effective B2B PPC Strategies: Unlock Your Advertising Potential

Imagine this: you’ve launched a PPC campaign targeting businesses, but instead of the steady stream of qualified leads you expected,…
Paid Ads 11 min

The Beginner’s Guide to Using Negative Keywords

Carefully choosing keywords and creating enticing ads are important, but aren’t the only part of highly targeted and profitable paid…
SEO 13 min

Mastering Voice Search: Optimizations & SEO Strategies

Every day, millions of consumers turn to Google, Alexa, and Siri for answers and recommendations.  But getting your content in…

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Paid Ads 14 min

Tracking & Measuring Success of PPC Campaigns

Pay-per-click (PPC) campaigns are powerful tools to drive traffic, generate leads, and boost sales—but tracking them properly separates a good…
Content 10 min

Crafting a Local Content Marketing Strategy

Small, local businesses face heavy competition from larger companies. Many people prefer big box stores like Home Depot or Lowe’s…
Paid Ads 19 min

Maximizing PPC Success for Small Businesses

Feeling like your small business is invisible online? Pay-per-click (PPC) advertising can help you cut through the noise and reach…
Marketing 12 min

Creating a Multichannel Marketing Strategy

Remember back in simpler times when online advertising was just web and email? Essentially, you could only reach the user…
SEO 10 min

What Is Search Intent?

Have you been racking your brain trying to gain better visibility on Google? Then maybe you should focus more on…

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from Small Business to Enterprise

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