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Digital Marketing Blog

Local 17 min

Local SEO: All-in-One Guide to Improve Your Local Rankings

Are you a small business owner who wants to get more customers from your city, town, or even a specific…
SEO 14 min

Off-Page SEO: What Is It & How Can You Take Advantage of It

On-page SEO is a fantastic starting point for optimizing your website. But it’s not the only piece of the puzzle…
SEO 15 min

The Ultimate Guide to International SEO: How to Reach a Global Audience

With over 1 billion users, China leads the world in global Internet users, followed by India with nearly 700 million…
SEO 14 min

A Beginner’s Guide to Competitor Keyword Analysis

Don’t be scared of competition in Google’s search results. Embrace it. Your competitors aren’t just an opportunity to learn about…
SEO 18 min

How to Do SERP Analysis Like an Expert

A search engine results page (SERP) is the page that appears when you type a query into a search engine…

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SEO 13 min

Programmatic SEO: What Is It & How To Do It

Have you ever wondered how some websites manage to rank for thousands of keywords without a massive team of writers?…
Paid Ads 10 min

CPC vs CPA: Understanding the Differences

Choosing the right bidding strategy in paid advertising can make the difference between maximizing your budget or watching it go…
Paid Ads 10 min

Beginner’s Guide to Programmatic Advertising

Have you ever wondered how brands seem to know exactly what you want, right when you’re looking for it? That’s…
SEO 15 min

13 Essential HTML Tags that Separate SEO Pros from the Rookies

  Are you struggling to get the online rankings and visibility your site needs? Or perhaps you’re wondering if other…
Ecommerce 13 min

Optimizing for Google Lens and Visual Searches

Search is quickly evolving beyond traditional text-based queries.  Visual search is changing the game, allowing us to search with images…

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Paid Ads 11 min

The Beginner’s Guide to Using Negative Keywords

Carefully choosing keywords and creating enticing ads are important, but aren’t the only part of highly targeted and profitable paid…
SEO 13 min

Mastering Voice Search: Optimizations & SEO Strategies

Every day, millions of consumers turn to Google, Alexa, and Siri for answers and recommendations.  But getting your content in…
SEO 13 min

WordPress SEO Guide: Boost Your Site’s Visibility

Wondering why your WordPress site isn’t getting the organic traffic you expected?  You might have an SEO problem. Effective SEO…
Paid Ads 14 min

Tracking & Measuring Success of PPC Campaigns

Pay-per-click (PPC) campaigns are powerful tools to drive traffic, generate leads, and boost sales—but tracking them properly separates a good…
Content 10 min

Crafting a Local Content Marketing Strategy

Small, local businesses face heavy competition from larger companies. Many people prefer big box stores like Home Depot or Lowe’s…

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