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Digital Marketing Blog

Ecommerce 5 min

Why Most Online Shoppers Don’t Make it Past the First Step of Checkout

The first step of your checkout sets the tone for the entire checkout experience. It’s when you’re supposed to put…
Marketing 13 min

Truth Will Out – Why Authenticity is the Key to Growing Your Business

Authentic businesses inspire and prosper. A bold statement – but one that is very hard to argue with. You might…
Social Media 19 min

How to Master Social Customer Acquisition

We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see…
CRO / UX 2 min

Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can…
Marketing 17 min

Tony Hsieh, Zappos, and the Art of Great Company Culture

Shoe selling shouldn’t come to mind when you hear the name Zappos. While the company does sell shoes and other…

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Marketing 10 min

How to Copy Google’s Culture of Success to Boost Employee Happiness

It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by…
SEO 6 min

How to Unlock Your ‘Not Provided’ Keywords in Google Analytics

Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is…
Creative 7 min

9 Insider Tips for Creating a Killer Explainer Video

Are you considering investing in an explainer video this year? You know; the videos that explain your product or service…
Ecommerce 6 min

5 Ways to Make Your E-Commerce Website Search Feature Convert

Compared to other metrics, site search usually gets passed over as one of those things you’ll improve “soon.” It’s not…
Marketing 7 min

How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

Adjectives are a copywriter’s nightmare. Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong…

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Marketing 10 min

Sell More This Year by Not “Selling” at All – 3 Simple Guidelines, and One Perfect Secret Weapon

You’ve heard it said that people love to buy, but hate to be sold. Nowhere is this more epitomized than…
Social Media 5 min

5 Ways to Automate Your Pinterest Marketing Strategy

Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that…
SEO 14 min

How to Use Contests and Giveaways to Get User-Generated Content

Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the…

The 5 “Must Have” Metrics for Your SaaS Business

There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most…
Content 9 min

How to Keep Content Thieves from Stealing Your Work

Plagiarism is a problem of epidemic proportions on the internet. It has been much too easy for someone to copy…

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from Small Business to Enterprise

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