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Digital Marketing Blog

Paid Ads 8 min

4 Things I’ve Learned from 2,000+ Google Ads Audits

In the last 2 years, I’ve audited a lot of Google Ads accounts. And, after reviewing thousands of accounts, you…
Digital PR 2 min

How to Determine if a Link is Good or Bad

Links can significantly impact your search performance — for better or worse. Regardless of whether you choose to use black…
Content 2 min

6 Content Writing Strategies That’ll Help You Acquire More Organic Traffic

Content. Traffic. Revenue. These are the 3 things that truly matter. Every other metric is secondary in your content marketing…
SEO 22 min

Building a Successful Organic Traffic Pipeline in 5 Steps

If you want consistent organic traffic to your website or blog, you’ve got to put an organic traffic pipeline in…
Social Media 2 min

How Brands Can Take Advantage of Snapchat (Infographic)

Sometimes it’s the craziest ideas that take off. A social network where users send and read 140 character messages. An…

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Content 8 min

7 Copywriting Hacks Based in Psychology

Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They…
CRO / UX 2 min

16 Hacks That’ll Get Your Call-to-Action Buttons Clicked

Visitors who don’t click don’t convert. And, without those clicks on your call-to-action buttons, you’re not going to get subscribers,…
Marketing 2 min

Comparing the ROI of Content Marketing and Paid Advertising

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to a content marketing ROI strategy? I…

5 Must-Know Google Analytics Strategies To Measure SEO Success

You know what they say, “If you can’t measure it, you can’t improve it.” In search engine optimization, measurement is…
SEO 2 min

How to Create a Spectacular 404 Error Page (with 12 Examples)

It’s exciting to see a consistent stream of new visitors to your website. It indicates that people are liking and…

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CRO / UX 7 min

How to Get Customer Feedback from Mobile Users

Customer feedback can help you understand what features to add, what features to get rid of, and where to direct…
Paid Ads 13 min

Increase Your Google Ads ROI With These 5 Tips

If you’re a diehard Google Ads campaign manager like me, then you’re always searching for an edge you can use…
Influencer 6 min

How Influencer Outreach Can Revive Your Content Marketing Strategy

91% of all B2B marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more…
SEO 2 min

How User Behavior Affects SEO

Organic search rankings are heavily influenced by user behavior data. If you want to stay at the top of major…
Paid Ads 2 min

New to AdWords? Avoid These 10 Common Budget Killing Mistakes

What’s the scariest thing for a small business owner to pull the trigger on? I bet pay per click (PPC)…

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