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Marketing

Marketing 9 min

Turn Copy Into Customers – 7 Lessons From The Legendary Joseph Sugarman

Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He’s…
Marketing 12 min

How to Apply Buzz Marketing Principles for Effective Internet Marketing

The first thing you need to know about buzz marketing is this: generating buzz isn’t completely random. There’s a science…
Marketing 12 min

How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths

The best copywriters in the world are thieves and frauds. We’re thieves because we steal words from our customers and…
Marketing 11 min

How to Present like Steve Jobs

Steve Jobs’ presentations have become the stuff of legend. Inspired by his presentations, customers flocked to Apple stores waited in…
Marketing 7 min

The 8 Questions That Create Perfect Landing Page Copy

Since you’re reading this post, I think it’s safe to assume that you’ve taken a crack or two at writing…

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Marketing 6 min

How Netflix Measures You to Maximize Their Revenue & How It Can Help Your Business

Are you a Netflix subscriber? Well if you are, I bet I can guess how long you’ve been a customer……
Marketing 1 min

The Art of Color Coordination

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for…
Marketing 11 min

How Apple Changed the World – 4 Core Marketing Strategies of the Tech Icon

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years,…
Marketing 5 min

Why You Should Build A Sitemap Before Designing Your Site

Designing a new website can be a daunting process, only made more complicated by the volume of information that sometimes…
Marketing 1 min

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made…

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Marketing 1 min

Fastest Way to Lose Customers

Any business owner will tell you that retaining your customers is low-hanging fruit. Understanding how to create loyal customers so…
Marketing 6 min

David Ogilvy’s 7 Tips for Writing Copy That Sells

David Ogilvy is an advertising legend. Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is…
Marketing 1 min

Color Psychology: Meanings & How it Affects You [Infographic]

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.…
Marketing 7 min

Why It’s a Good Thing People Are Shallow (and 13 Ways to Exploit It)

They say we shouldn’t judge a book by its cover, but let’s face it: people are shallow. We judge based…
Marketing 8 min

6 “Ugly” Sites that Make Millions (and What We Can Learn from Them)

Does beautiful design matter? If you look at the success of some of the most popular sites on the web,…

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