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Marketing

Marketing 10 min

How and Why You Should Conduct a Brand Audit

Is your business experiencing a downslide lately? Are your losing customers to your rivals? Is there a sudden dip in…
Marketing 25 min

15 Psychological Triggers to Convert Leads into Customers

Would you like to know how to get more customers who can’t wait to buy your products and services? It’s…
Marketing 8 min

CEOs Don’t Trust Marketing – What’s The Solution?

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights…
Marketing 15 min

How Mint Grew to 1.5 Million Users and Sold for $170 Million in Just 2 Years

If you were to create a list of startups that had so-called “overnight success,” personal finance software service Mint would…
Marketing 6 min

Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker

At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so…

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Marketing 25 min

How These 7 Companies Increased Revenue by an Average of 425%

For many small companies, a double or triple digit revenue increase within a few weeks is likely the result of…
Marketing 7 min

A Simple Framework for Creating a Viral Video

Do you ever wonder what it takes to create a viral video? Do you want your video content to spread…
Marketing 13 min

Truth Will Out – Why Authenticity is the Key to Growing Your Business

Authentic businesses inspire and prosper. A bold statement – but one that is very hard to argue with. You might…
Marketing 17 min

Tony Hsieh, Zappos, and the Art of Great Company Culture

Shoe selling shouldn’t come to mind when you hear the name Zappos. While the company does sell shoes and other…
Marketing 10 min

How to Copy Google’s Culture of Success to Boost Employee Happiness

It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by…

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Marketing 10 min

Sell More This Year by Not “Selling” at All – 3 Simple Guidelines, and One Perfect Secret Weapon

You’ve heard it said that people love to buy, but hate to be sold. Nowhere is this more epitomized than…
Marketing 16 min

6 Ways You Can Improve Churn Rate and Increase Revenue

There’s a lot of focus in the business world on making sales. But a less talked about (and arguably more…
Marketing 9 min

Your Website and the Importance of a Value Proposition

A website tells a lot about a business. It shows how much thought the business puts into its brand and…
Marketing 8 min

Why Understanding Expectations Is Crucial For Customer Service

Customer service is about expectations. And the expectations that customers have today were shaped by their previous experiences. Businesses need…
Marketing 11 min

10 Branding Lessons That Every Business Graduate Should Know (But Doesn’t)

The conventional wisdom in the business world is that if you want to be an entrepreneur, then you need to…

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from Small Business to Enterprise

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