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Digital Marketing Blog

SEO 1 min

We Analyzed 143,827 URLs and Discovered the Overlooked Speed Factors That Impact Google Rankings

Let me start out with an obvious fact:  Site speed matters for SEO. Any junior SEO could tell you that.…
Paid Ads 1 min

We Analyzed 120,000 Google Ads and Discovered How Local Businesses Can Crush Their Competition on a Tiny Budget

I recently conducted a massive search engine study to figure out Google’s local SEO) algorithm. (You can read all about…

A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics

Call it a case of too much of a good thing. Google Analytics puts a lot of data at your…
Marketing 9 min

5 Techniques to Help You Truly Understand Your Customers

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of…
Local 1 min

What We Learned About Google’s Local Results From Analyzing 119,221 URLs

You probably already know that Google’s search results are highly personalized and based on your geographical location. If you’re in…

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CRO / UX 13 min

A Cheat Sheet to Designing a Pricing Page that Converts

Most pricing pages have three plans laid out horizontally across the page. But why? And in what order? Simply copying…
SEO 1 min

How to Rank for Your Competitor’s Keywords: What We Learned by Analyzing 62.6 Million Ecommerce Keywords

Should you use the competition’s brand name in your content to get more traffic? Will this help or hurt you?…
Ecommerce 14 min

25 E-Commerce Experts Share Their Best Tips for Driving Repeat Sales Online

Whether you’ve been running an online store for 6 months or 6+ years, it’s a never-ending battle to win conversions.…
Marketing 7 min

How to Create a Growth Hacking Framework

Have you heard about the Fake It Hack? How about the Exclusivity Hack? The Aha Moment Hack? These are a…
Paid Ads 11 min

4 Simple Tactics That’ll Improve the Performance of an AdWords Campaign

A well executed AdWords Search Campaign can take your business to the next level. However, if you’ve been running AdWords…

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Paid Ads 14 min

The Ultimate Guide to Getting Sky-High Conversions From Twitter Ads

Will anyone actually click my ad and buy my product? It’s a terrifying question, but an important one. Turns out…
Social Media 1 min

How to Create a Social Media Branding Strategy From Scratch

One of the primary reasons that people buy products from a business is because they trust their name. If you’ve…
Social Media 2 min

Is There a Generic Best Time to Post On Social Media Platforms?

Social media marketing is a boon for businesses, in that it can lead to improved search engine rankings, brand awareness,…
Paid Ads 2 min

How to Optimize a YouTube Ad Campaign

YouTube Ads are a powerful method of generating awareness and revenue for your business. Gatorade, for example, managed to earn…
CRO / UX 9 min

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances…

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from Small Business to Enterprise

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