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Digital Marketing Blog

How to Pick the Right Analytics Attribution Model When There’s No Right Answer

Marketers have plenty of options. Actually, marketers might have too many options. Facebook Ads, organic search, AdWords, and content creation…
SEO 2 min

Mastering Title Tags: The Little-Known Reason Your Ranked Pages Don’t Get Clicks

It’s a blogger’s worst nightmare. You write a top-notch piece of content, publish it, promote it, and wait for traffic…
Paid Ads 1 min

Display Ads vs. Search Ads: When to Use Each to Get the Best ROI

  Digital advertising is extremely diverse. You have multiple ad formats to choose from and countless ways to reach new…
CRO / UX 13 min

The Homepage is Dead: How to Personalize Pages to Each Unique Visitor

Email personalization is huge for a reason. It makes your clients feel like you want to develop a lasting relationship with…
SEO 2 min

5 SEO Formulas That’ll Kickstart Your Rankings

So, you want to kickstart your rankings? Well, it’s hard to blame you. Few things in the marketing world are…

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Paid Ads 1 min

Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More)

When bidding for terms on Google AdWords, there is always a single metric that gets people hung up. More often…
Digital PR 2 min

How to Stop Competitors from Profiting from Your Brand Searches

It’s a story from the deepest pit of ad-spend desolation. After a long and successful run with your AdWords campaign,…
Tools & Tech 2 min

Don’t Publish a Single Blog Post Without These 9 HTML Tags

Understanding basic HTML is absolutely necessary if you’re running a blog. If you didn’t already know, HTML stands for Hypertext…

How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results)

Data is the cornerstone of digital marketing results and producing great campaigns for the future. The more traffic you get,…
Content 2 min

The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included)

Headlines are the biggest factor that determines whether someone clicks on your content or your competitor’s. If your headline isn’t…

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SEO 2 min

SEO Cheat Sheet: Steal Your Competitor’s Rankings, Traffic, and Leads

Search engine optimization isn’t an easy task. There are hundreds, if not thousands, of ways to get more organic traffic…
Email 1 min

Your Email Marketing Isn’t Working Because No One Gets Your Emails (and Here’s How to Fix It)

Your email ROI reflects the overall success of all of your email campaigns. And, on average, email marketing has the…
Content 2 min

How to Use Content Language Translation to Increase Your Traffic

Have you ever done a Google search, clicked on a website, saw it was in a different language, and then immediately…
Paid Ads 2 min

Matched Audiences: LinkedIn’s Newest Secret Advertising Weapon You’re Not Using

When Microsoft bought LinkedIn for $26 billion, everyone thought they were crazy. Up until then, LinkedIn was largely unsuccessful and they…
SEO 2 min

How RankBrain Works (And Why You Need to Jump On)

It seems like every other week we see the following headline: SEO is finished! SEO is dead. I’ve read a…

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