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Digital Marketing Blog

Project Magi: Google is Making a Major Change to Search

According to the New York Times, Google has 160 engineers working on Project Magi. Project Magi is a stepping stone…
Marketing 18 min

The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Customer acquisition is a huge pain point for many business owners. Everyone wants to build an automated system that brings…
Content 17 min

Yes, ChatGPT-4 Still Requires a Heavy Human Touch

This blog is written by Austin Cosler, Content Production Manager at NP Digital, and Jeff Caspersen, Copy Editor at NP…
Tools & Tech 25 min

19 Market Research Tools To Uncover Actionable Insights

How well do you know your customers? In today’s increasingly competitive business landscape, customer research has become a necessity. Even…
SEO 13 min

Internal Links Boost Page Performance

Internal links are an important part of your overall content marketing strategy.  Just think about it: Visitors pick your website…

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SEO 29 min

How Updating Your Old Content Can Help With Your Rankings

There’s a strategy that will help you skyrocket those rankings without a lot of extra work. Yes, you could keep…
Tools & Tech 19 min

17 Best Backlink Analysis Tools: Free Tools Included

What comes to mind when you think about creating a “good” link profile? There is a lot of information on…
Paid Ads 26 min

7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite…
Social Media 15 min

How to Search for Old Tweets (6 Simple Ways)

Twitter is a powerful tool for businesses and individuals alike. It’s a platform to share news, connect with customers, and…
Paid Ads 37 min

How to Run Facebook Ads That Convert

Getting traffic is easy with ad copy. Improving your conversion rates? Not so much. Boosting your click-through rate requires improving…

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SEO 2 min

Confessions of a Retired Black Hat SEO: 7 Crazy Tactics That Yielded Big Gains

When I started my career in search engine optimization, I was 16 years old. And, just like most 16-year-olds, I…
Content 22 min

How to Come Up with Blog Ideas (w/25 Examples)

Are you a blogger? Then you’re probably familiar with blank page syndrome. As bloggers, everyone has those moments when the…
Marketing 25 min

How to Be an Entrepreneur in 30 Clear Ways

A lot of people will give you cookie-cutter advice on how to be an entrepreneur. Much of that advice usually…
Ecommerce 7 min

Average Page Load Times for E-commerce Websites

You know the phrase by Benjamin Franklin that goes, “Time is money”? Well, a slow average page load time is…
Social Media 18 min

Facebook Watch for Marketers

Facebook Watch continues to evolve. While the platform is dialing back on scripted content, millions of Meta users still use…

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