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Digital Marketing Blog

SEO 12 min

How Pillar Pages Will Help Your Search Engine Rankings

Do you create content regularly? Sometimes, that’s the easy part.  But what about creating relevant pieces of content that meet…
SEO 13 min

Find Seasonal Keywords to Improve Your SEO Strategy

Quick: What time of the year is it? Is the World Cup on? Is it Christmas? Is it summertime? I’m…
Paid Ads 9 min

Understanding Ad Impressions

Ad impressions are a key metric in digital advertising. At the simplest level, this measurement represents how many times your…

August 2024 Google Algorithm Impact

In August, Google did it again.  Can you guess what I’m talking about? Yep, the search engine giant rolled out…
SEO 8 min

URL Slugs & Why They Matter for SEO

Wondering why your URLs aren’t helping your SEO efforts as much as you thought? The answer might be hiding in…

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News & Trends 12 min

Guide to SearchGPT

Have you heard all the talk about SearchGPT and you’re wondering what all the fuss is? Then you’ve come to…
SEO 17 min

Search Engines to Use Other Than Google

Worldwide, Google accounts for 90% of the market share for search engines. It’s the default option for most Internet users,…
Paid Ads 12 min

Understanding Shoppable Ads and How to Run Them

Ever scroll through social media, see a product you like, and wish you could buy it right there without leaving…
Paid Ads 12 min

Improve Your Google Ads Quality Score

Struggling to figure out why your Google Ads (formerly Google AdWords) aren’t performing as well as you’d hoped? It might…

A Guide to Google Looker Studio for Better Reporting

Google Analytics is a great tool for recording what people do on your website. But it isn’t always the best…

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Social Media 14 min

Mastering Social Media Branding: Strategies that Drive Results

Customers are more likely to judge your company based on your social media than they are on your website. Over…
SEO 14 min

Enterprise SEO Guide: Strategies for Large-Scale Success

I’ve got a question for you. Does your business or agency have an effective enterprise SEO strategy in place? Naturally,…
Tools & Tech 9 min

How to Use Google Search Console Crawl Stats Report

Google Search Console (GSC) is one of my favorite tools for managing websites. It offers insanely valuable data that helps…
SEO 13 min

Use These Google Search Operators to Improve Your SEO

If you do SEO, you know how many long processes are involved. And you know how awesome it is when…
Paid Ads 12 min

Boost Your Local Business with Paid Yelp Ads

Ever wonder why your business isn’t getting enough local visibility, even though you’ve done everything right? Yelp Ads might be…

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