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Digital Marketing Blog

Ecommerce 10 min

7 Critical SEO Errors of E-commerce Websites

It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce…
Marketing 8 min

Why Understanding Expectations Is Crucial For Customer Service

Customer service is about expectations. And the expectations that customers have today were shaped by their previous experiences. Businesses need…
Email 7 min

5 Email Marketing Lessons From The Obama Campaign

Politics is a subject that often gets a lot of people riled up
 Fortunately, we’re here to talk about email…
Digital PR 8 min

The Ultimate Resource Guide to Blogger Outreach and Guest Blogging

If you want to increase exposure for your business (beyond optimizing your website for search and growing your social media…
Content 16 min

How To Write Seductive Sales Copy Like Apple

How does Apple do it? Apple seduces with great design. It creates a big buzz for each product launch. And…

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Digital PR 14 min

A Beginner’s Guide To Public Relations For Tech Startups

Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social…
CRO / UX 7 min

Why “The Fold” Is A Myth – And Where To Actually Put Your Calls To Action

If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to…
CRO / UX 13 min

How To Build A Trustworthy Website

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer…
Ecommerce 10 min

What Customers Want in an eCommerce Site

Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive.…
Marketing 16 min

10 Studies That Reveal What Customers WANT You To Know About Them

How well do you know your customers? It’s certainly a tough thing to evaluate. Luckily, one fantastic tool we have…

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SEO 6 min

Personal SEO: 14-Point Checklist to Dominate Your Personal Brand on Google

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, it’s…
Marketing 9 min

Turn Copy Into Customers – 7 Lessons From The Legendary Joseph Sugarman

Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He’s…
Marketing 12 min

How to Apply Buzz Marketing Principles for Effective Internet Marketing

The first thing you need to know about buzz marketing is this: generating buzz isn’t completely random. There’s a science…
Content 10 min

How to Identify and Control Blog Comment Spam

If you own a blog, chances are you have encountered a little – or a lot – of spam. The…

The Ultimate Guide to the New Google Analytics Social Reports

Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem: tracking social media…

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from Small Business to Enterprise

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