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Digital Marketing Blog

Email 8 min

The Top 10 Ways To Re-Engage Dead Email Subscribers

Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers…
Social Media 10 min

How to Appropriately Promote Yourself on YouTube

Most people don’t think about YouTube the same way they do Twitter, Facebook, or Google+. It’s less a “social media”…
Social Media 16 min

How to Build Your Audience on YouTube

If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But…
Paid Ads 8 min

Behind the Scenes of Behavioral Advertising

Today we’re going to look at some of the little known details and services surrounding the world of behavioral advertising.…
Marketing 9 min

A Simple Framework for Building User Engagement Features

Engagement is the first thing you will need for your product. Without engagement, you won’t have returning users, and you…

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SEO 10 min

How to Avoid Over-Optimizing Your Website

Too much of a good thing is a bad thing. This is true in life and in search engine optimization…
Social Media 8 min

How to Share Content That Readers Will Want to Re-Share

Social media makes it easy to share content, but like anything else, there’s a right way and a wrong way.…
Marketing 7 min

Post Sale, Now What? How to Increase Your Repeat Customers

In the marketing world, we put the bulk of attention on getting new customers. Of course, that is important to…
Marketing 10 min

How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts

One of the things I struggled with the most when I was a marketing manager at a SaaS company was…
Content 7 min

9 Awesome Examples of Copywriting Headlines (That You Can Steal!)

They say that writing the headline is the hardest part of publishing. Some people have even devised specific strategies to…

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CRO / UX 25 min

5 Psychological Principles of High Converting Websites (+ 20 Case Studies)

You know the feeling when you pour your heart and soul into a promising new A/B test, only to have…
SEO 9 min

Beyond SEO: Googlebot Optimization

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards,…
Content 6 min

Headline Psychology: 8 Tricks to Attract User Attention

Why do other people’s posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may…

How to Improve Your Subscription Based Business by Predicting Churn

Churn prediction is one of the most popular Big Data use cases in business. It consists of detecting customers who…
Tools & Tech 16 min

35 Growth Hacking Tools for Marketers Who Don’t Code

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a…

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