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Digital Marketing Blog

Ecommerce 7 min

6 Ways to Keep Sales High After the Holiday Spike

Every year, something horrible happens to most e-commerce sites. After the spike in holiday sales — right around the first…
Content 12 min

10 Common Reasons Why Content Marketing Isn’t Working for You

Everyone’s doing content marketing. Small businesses, B2Bs, and B2Cs all use content marketing. Basically, that’s everyone. And since about 70%…
Tools & Tech 12 min

13 Testing Tools for Mobile UX

Below, you will find 13 tools that will help you test various features of your app and obtain real-time feedback.…
CRO / UX 18 min

7 Deadly Web Design Sins You Might Be Making

Web design is a tricky subject. People have different opinions about what constitutes good web design and what doesn’t. Some…

Sell to Large and Enterprise Businesses Using This 16 Point Checklist

Selling your service or software to large and enterprise-sized businesses requires a different approach than selling to small and medium-sized…

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CRO / UX 1 min

50 Split Testing Ideas (You Can Run Today!)

When it comes to split testing, ideas might sound like one of the last things that you need, right? But,…
CRO / UX 9 min

How A/B Testing Works (for Non-Mathematicians)

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates (and therefore…
Ecommerce 10 min

How to Make “Free Shipping” Profitable

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not…
Social Media 10 min

5 Ways to Turn Your Unhappy Customer into a Valuable Resource

There are few things that impact a brand’s reputation more than the way it responds to complaints and unhappy customers.…
Social Media 5 min

How to Create Custom Audiences in Facebook

Using Facebook Ads to drive actual sales and results is no longer a myth, but are you making the most…

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How 9 SaaS Companies Hacked Their Growth

I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might…
Content 7 min

11 Words that Enhance Trust in a Blog Post

Every blog article is an attempt to secure the reader’s trust. If the reader doesn’t trust you, they won’t buy…
Ecommerce 10 min

How to Stop Potential Customers from Comparison Shopping

Every business owner, online or offline, suffers from a problem that decreases sales, narrows margins, and reduces revenues. The problem…
CRO / UX 8 min

How to Structure a Long-Form Landing Page for Maximum Conversions

Long-form sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough…
CRO / UX 12 min

Everything You Need to Know About the Psychology of the Call to Action

Every digital marketer knows about the call to action. But how many web marketers really understand the call to action?…

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from Small Business to Enterprise

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