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Digital Marketing Blog

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SEO 20 min

Best Practices for Writing SEO Title Tags

Google rewrites 76% of title tags as of 2025, and AI Overviews are changing how title tags function even beyond…
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AEO / GEO 12 min

How To Make AEO and GEO Profitable 

You might be showing up in ChatGPT answers. Getting cited in Google’s AI Overviews. Watching your brand mentions climb across the web. …
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Email 8 min

How AI Impacts Email Personalization in 2026

A “Hi, [first name]” token in a subject line used to feel personal. Today it barely registers. Consumers have seen…
Digital PR 9 min

How to Analyze Your Backlinks With the Ubersuggest Backlink Checker

How important are backlinks to your online business?  According to research from uSERP, 67.5 percent of the SEOs interviewed believe they have…
SEO 19 min

What Is an SEO Consultant & What Services Do They Offer?

Need a little help improving your rankings? An SEO consultant could be the answer. Chances are you already know the basics…

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Tools & Tech 21 min

Best Backlink Analysis Tools: Compare Free and Paid Options

What comes to mind when you think about creating a “good” link profile?  Search “What are backlinks,” and Google returns plenty of…
AEO / GEO 11 min

What Is an AI Citation Audit & What Can It Tell You About Your Content

If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the…
AEO / GEO 11 min

How We Rebuilt AI Visibility Measurement From The Ground Up

The first post in this series made the case that most AI visibility tracking is built on the wrong foundation:…
AEO / GEO 9 min

AI Brand Visibility: You’re Tracking It Wrong

Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem.…
Paid Ads 8 min

ChatGPT Opens Ads for All: How to React to This Shift

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone…

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Content 8 min

Using AI to Support and Defend Your Brand

Brand management has a new problem. Everything you have built, your positioning, your messaging, your reputation, can now be summarized…

Google Is Testing Sponsored Shops in SERPs: What This Means for Advertisers

Google is running a Shopping test that could change how brands compete for visibility in product search. If it scales,…

Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React

  Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as…
SEO 16 min

How to Create and Optimize Your Robots.txt File

Think of your robots.txt file as your site’s GPS.   It tells web crawlers for search engines like Google or Bing (and now…
Lead Gen. 13 min

AI-Powered Lead Gen: The New Way Multi-Location, Franchises, and Global Companies Scale

Multi-location brands are generating more leads than ever. And yet, many are still struggling to turn that activity into consistent…

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