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Digital Marketing Blog

SEO 16 min

How to Create the Perfect H1 Tag for SEO

It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look…

How Could Deepfakes Change Marketing?

Deepfakes are receiving a lot of bad press. U.S. Sen. Marco Rubio (R-Fla.) called the technology a propaganda weapon.  Facebook’s…
Tools & Tech 11 min

Podcast Discovery 101: How to Find Podcasts Easily

The growth in podcasts is significant for listeners looking for a show that appeals to their individual interests. Plus, it’s…
Social Media 8 min

How to Use the LinkedIn Marketplace as a Freelancer

Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs…
Paid Ads 9 min

How to Advertise on VOD Platforms

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for…

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Digital PR 10 min

5 Types of Bad Backlinks You Don’t Want

Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name.…
Marketing 23 min

7 Key Strategies That You Must Learn From Apple’s Marketing

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company –…
SEO 1 min

SEO Guides, Courses, and Tools Roundup: Become an Expert Fast

Are you interested in using SEO to build your brand? Or do you want to use SEO to get more…
Paid Ads 9 min

How to Make Money From OTT Platforms and Video on Demand

As a business or marketing professional, when consumer habits change, you must pay attention. Perhaps nothing is changing more rapidly…
Social Media 10 min

How to Use LinkedIn Insights in an Actionable Way

What is an insight? According to Merriam-Webster, it’s the “power or act of seeing into something.” LinkedIn Insights gives you…

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Marketing 11 min

25 Marketing Books You Should Be Reading

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked…
Paid Ads 10 min

A Starter Guide to Google Ads Manager Accounts

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your…
Paid Ads 10 min

How to Leverage Testimonial Examples in Paid Campaigns

No matter how creative and convincing your marketing can get, when you are trying to sell to someone, they sense…
Social Media 9 min

How to Use Instagram Story Highlights on a Brand Account

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand.…
Marketing 10 min

10 Places to Take Photoshop Classes Online

No matter what you’re selling, images are a critical component of your marketing strategy. From website design and blog-featured images…

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