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Digital Marketing Blog

Paid Ads 19 min

Maximizing PPC Success for Small Businesses

Feeling like your small business is invisible online? Pay-per-click (PPC) advertising can help you cut through the noise and reach…
Marketing 12 min

Creating a Multichannel Marketing Strategy

Remember back in simpler times when online advertising was just web and email? Essentially, you could only reach the user…
SEO 10 min

What Is Search Intent?

Have you been racking your brain trying to gain better visibility on Google? Then maybe you should focus more on…
Marketing 18 min

A Complete Guide to Outbound Marketing

Is outbound marketing right for your business? It certainly could be. Take email marketing, for example. It offers conversion rates…
SEO 14 min

Image SEO: Tips for Image Optimization

Are you looking to gain an edge online? If your image SEO isn’t up to snuff, you could be missing…

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SEO 9 min

Faceted Navigation & How It Impacts SEO

Have you ever been on an e-commerce store’s website and used the filters on the left-hand side or the top…
SEO 9 min

Keyword Mapping for SEO

What’s the secret sauce to every good content strategy recipe? Keywords. Keywords spice up your content and give your site…
Marketing 1 min

How Marketers Are Spending Their Money in 2025 (We Asked 11,093 Marketers)

With inflation slowly coming down and many geopolitical changes, we were curious to see how companies plan to adjust their…
AEO / GEO 11 min

Zero Click Searches & How They Impact SEO

A lot of searches don’t end with a user clicking a website. Instead, users conduct a Google search, find the…
Paid Ads 10 min

Understanding Keyword Match Types for Effective Google Ads Campaigns

Are your ads not getting a lot of traffic or the kind of traffic that converts? It might be a…

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Marketing 11 min

Nostalgia Marketing & How It Works

Have you ever smiled at an old commercial or recognized a theme song from your past? That’s nostalgia marketing at…
SEO 12 min

How Pillar Pages Will Help Your Search Engine Rankings

Do you create content regularly? Sometimes, that’s the easy part.  But what about creating relevant pieces of content that meet…
SEO 13 min

Find Seasonal Keywords to Improve Your SEO Strategy

Quick: What time of the year is it? Is the World Cup on? Is it Christmas? Is it summertime? I’m…
Paid Ads 9 min

Understanding Ad Impressions

Ad impressions are a key metric in digital advertising. At the simplest level, this measurement represents how many times your…

August 2024 Google Algorithm Impact

In August, Google did it again.  Can you guess what I’m talking about? Yep, the search engine giant rolled out…

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