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Digital Marketing Blog

CRO / UX 12 min

Conversions vs. Traffic: Have Your Cake and Eat it Too!

If you’re selling something online, then one of your ongoing goals is almost certainly to sell more product. Too often,…
Paid Ads 8 min

How The Top Biggest Ad Spenders in The U.S. Spend Their Money

Ever wondered how much the major brands spend on advertising? Your marketing budget might be big for your brand, but…
Marketing 1 min

Fastest Way to Lose Customers

Any business owner will tell you that retaining your customers is low-hanging fruit. Understanding how to create loyal customers so…
CRO / UX 9 min

How to Convert Window Shoppers into Buyers

Imagine you’re walking down a city street. The sun’s warm, the leaves are changing color, people are smiling, there’s a…
Marketing 6 min

David Ogilvy’s 7 Tips for Writing Copy That Sells

David Ogilvy is an advertising legend. Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is…

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Marketing 7 min

Why It’s a Good Thing People Are Shallow (and 13 Ways to Exploit It)

They say we shouldn’t judge a book by its cover, but let’s face it: people are shallow. We judge based…
SEO 8 min

A Minimalist Guide to SEO: Get It Done in 6 Simple Steps

Everyone’s crazy about search engine optimization. You need to learn it. You have to have it. You have to do…
Marketing 8 min

6 “Ugly” Sites that Make Millions (and What We Can Learn from Them)

Does beautiful design matter? If you look at the success of some of the most popular sites on the web,…
Marketing 1 min

7 Product Launch Strategies to Create Buzz Around Your Business

Apple product launches have become the stuff of legend. The iPad sold 300,000+ WiFi-only units on launch day. Within three…
Marketing 6 min

Communicating Color Efficiently for Better Engagement and Conversions

Red and green; society and nature have wired these two colors so deeply into our subconsciousness that no other two…

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from Small Business to Enterprise

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