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Digital Marketing Blog

Marketing 11 min

How Apple Changed the World – 4 Core Marketing Strategies of the Tech Icon

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years,…
CRO / UX 1 min

The Anatomy of an Effective Homepage

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care,…
Email 7 min

How to Avoid the SPAM Folder in 10 Easy Steps

The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade…
CRO / UX 9 min

Are You Losing Sales By Giving Customers Too Many Choices?

Did you know that giving customers too many choices can overwhelm and lead to fewer sales? It’s true. I experienced…
Social Media 8 min

7 Sneaky Ways to Use Facebook to Spy on Your Competition

Ever wonder what your competitors know that you don’t? Well, Facebook has some hidden and little-known tools that can make…

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Marketing 5 min

Why You Should Build A Sitemap Before Designing Your Site

Designing a new website can be a daunting process, only made more complicated by the volume of information that sometimes…
CRO / UX 5 min

5 Simple Tips To Help You Increase User Sign Ups

There are plenty of simple things you can do on your website that can increase your signups, whether it’s for…
Social Media 10 min

7 Tips and Marketing Strategies for the New Facebook Fan Pages

Facebook is always updating their features for users, but we often forget that business pages get new features, too. According…
Marketing 1 min

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made…
Paid Ads 6 min

A Beginner’s Guide to A/B Testing: Better Pay-Per-Click Ads

Pay-per-click advertising is a key component of many online marketing campaigns. It can also be one of the most expensive…

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CRO / UX 6 min

A Beginner’s Guide To A/B Testing: Exceptional Web Copy

Optimizing the copy on your website is at least as important as optimizing the design, especially if the primary goal…
Tools & Tech 9 min

Facebook for Websites: Social Plugins for Your Blog and Business

Facebook is the world’s biggest social network. But did you know you can tap into that massive user base with…
Digital PR 9 min

How to Ask Bloggers for Backlinks and Reviews

Want to take your business to the next level? Then you’ll need the help of influencers. Specifically, you’ll need the…
CRO / UX 14 min

101 Conversion Tips To Help Improve Your Website

Do you want to improve your website conversions? Well before you get started you probably first want to sign up…
CRO / UX 8 min

5 Truly Awful Landing Pages You Won’t Believe are from Well-Known Companies

The biggest companies in the world should have the budget for a great landing page, right? Well, if you thought…

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from Small Business to Enterprise

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