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Digital Marketing Blog

Marketing 9 min

Your Website and the Importance of a Value Proposition

A website tells a lot about a business. It shows how much thought the business puts into its brand and…
Ecommerce 10 min

7 Critical SEO Errors of E-commerce Websites

It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce…
Marketing 8 min

Why Understanding Expectations Is Crucial For Customer Service

Customer service is about expectations. And the expectations that customers have today were shaped by their previous experiences. Businesses need…
Email 7 min

5 Email Marketing Lessons From The Obama Campaign

Politics is a subject that often gets a lot of people riled up
 Fortunately, we’re here to talk about email…
Digital PR 8 min

The Ultimate Resource Guide to Blogger Outreach and Guest Blogging

If you want to increase exposure for your business (beyond optimizing your website for search and growing your social media…

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Marketing 11 min

10 Branding Lessons That Every Business Graduate Should Know (But Doesn’t)

The conventional wisdom in the business world is that if you want to be an entrepreneur, then you need to…
Digital PR 14 min

A Beginner’s Guide To Public Relations For Tech Startups

Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social…
CRO / UX 7 min

Why “The Fold” Is A Myth – And Where To Actually Put Your Calls To Action

If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to…
CRO / UX 13 min

How To Build A Trustworthy Website

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer…
Ecommerce 10 min

What Customers Want in an eCommerce Site

Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive.…

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How to Use a Single Metric to Run Your Startup

Collecting data is easy. There are lots of tools out there and ways to gather data about everything that’s happening…
SEO 6 min

Personal SEO: 14-Point Checklist to Dominate Your Personal Brand on Google

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, it’s…
Marketing 9 min

Turn Copy Into Customers – 7 Lessons From The Legendary Joseph Sugarman

Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He’s…
Marketing 12 min

How to Apply Buzz Marketing Principles for Effective Internet Marketing

The first thing you need to know about buzz marketing is this: generating buzz isn’t completely random. There’s a science…
Content 10 min

How to Identify and Control Blog Comment Spam

If you own a blog, chances are you have encountered a little – or a lot – of spam. The…

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from Small Business to Enterprise

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