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Digital Marketing Blog

How to Market a Book: 7 Strategies

It might feel like you’ve already done the hard work.  You’ve spent hours with a keyboard or notebook in your…
CRO / UX 7 min

Internal Site Search is Killing Your Conversion Rate (Here’s How to Fix It)

An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization…
Marketing 9 min

How to NOT Break the Law in Marketing: Copyrights, CAN-SPAM, Fair Use

Creating a marketing campaign? Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing…
CRO / UX 11 min

7 Tips to Highlight Product Features on Your Website

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features…
Tools & Tech 8 min

How to Use Google Translate for Content Ideas

Content, content, content.  At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in…

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7 Tips for Successful Small Business Content Marketing

If you own a small business, content marketing is a tactic you should consider to grow your audience base and…

7 Fitness Advertising Tips and Strategies

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you…
Social Media 10 min

10 Link in Bio Services to Try For Social Media

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio”…

Don’t Panic, Most Sites Are Seeing Traffic Drops

It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out,…
SEO 9 min

How to Use Google Advanced Image Search for Competitive Research

Are your competitors outranking you on search? You’ve done all the basic competitor research stuff like: The only problem? You’re…

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Tools & Tech 10 min

7 Link Shortener Alternatives to Goo.gl

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content…
Lead Gen. 13 min

How to Craft Lead Magnets Your Customers Can’t Ignore

Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s…
Paid Ads 10 min

How to Use Reddit Ads to Generate Sales

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall…

How to Use eSports Marketing to Grow Your B2C Reach

Twenty years ago, I had no idea we would be talking about eSports marketing. eSports was somewhat of an underground…

What is Google Currents? Overview, Alternatives, and Features

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. The search company has hardly gone…

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