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Digital Marketing Blog

CRO / UX 2 min

16 Hacks That’ll Get Your Call-to-Action Buttons Clicked

Visitors who don’t click don’t convert. And, without those clicks on your call-to-action buttons, you’re not going to get subscribers,…
Marketing 2 min

Comparing the ROI of Content Marketing and Paid Advertising

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to a content marketing ROI strategy? I…

5 Must-Know Google Analytics Strategies To Measure SEO Success

You know what they say, “If you can’t measure it, you can’t improve it.” In search engine optimization, measurement is…
SEO 2 min

How to Create a Spectacular 404 Error Page (with 12 Examples)

It’s exciting to see a consistent stream of new visitors to your website. It indicates that people are liking and…
Content 3 min

Why Content Goes Viral: 7 Insights Learned from Analyzing 100 Million Articles

Can you trust the results from an analysis of 100 million articles? Considering that the sample size is so huge,…

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Paid Ads 13 min

Increase Your Google Ads ROI With These 5 Tips

If you’re a diehard Google Ads campaign manager like me, then you’re always searching for an edge you can use…
Influencer 6 min

How Influencer Outreach Can Revive Your Content Marketing Strategy

91% of all B2B marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more…
SEO 2 min

How User Behavior Affects SEO

Organic search rankings are heavily influenced by user behavior data. If you want to stay at the top of major…
Paid Ads 2 min

New to AdWords? Avoid These 10 Common Budget Killing Mistakes

What’s the scariest thing for a small business owner to pull the trigger on? I bet pay per click (PPC)…
Paid Ads 2 min

5 Steps to Creating a Profitable Facebook Advertising Campaign

Almost all Internet users do two things on a regular basis: They use search engines. They use Facebook. As a…

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SEO 5 min

How Much Do Keywords Still Matter?

Back in the early 2000s, microsite millionaires were springing up like daisies. Fortunes were literally made overnight because of the…
Content 2 min

Transform Your Blog Posts: 6 Open-Ended Questions That’ll Help You Create Better Content

What role does an open-ended question play in helping you create the right blog posts and encouraging audience engagement? Not much, right? …
Content 7 min

Why a Content Hub is Your All-Powerful Media Magnet

Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re…
News & Trends 10 min

Three Key Legal Issues Online Marketers Need to Know About

Editor’s Note: For any questions regarding the law, please contact an attorney. Marketing can be extremely beneficial for your business.…
Ecommerce 2 min

5 Ways to Improve Checkout Page Conversions Using Psychology

Did you know that the average shopping cart abandonment rate is hovering around 70%?  This means that even though we’re…

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