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A graphic that says "How Smart CMOs Decide Where the Next Marketing Dollar Goes
Online Marketing 12 mins

How Smart CMOs Decide Where the Next Marketing Dollar Goes

Key Takeaways The Real Measurement Challenge CMOs Face The core challenge in figuring out how to measure marketing ROI is…
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Basil Hatto SVP, Product and Growth, NP Digital Canada
Apr 15
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A graphic saying "Comprehensive Guide to Copywriting: 2026 Update."
Marketing 26 mins

Comprehensive Guide to Copywriting: 2026 Update

Key Takeaways AI can write copy in seconds. So why does human-generated content still pull in 5.44 times more traffic…
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Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 13
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A graphic saying "How to do keyword research for SEO."
SEO 26 mins

How to Do Keyword Research for SEO

Key Takeaways Have you been tracking your target keywords, only to watch rankings hold steady while organic traffic falls?  You’re…
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Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 10
A graphic saying "Are AI Overviews Stealing Your Traffic?"
Paid Ads 12 mins

Are AI Overviews Stealing Your Clicks? How Paid Search Teams Are Adapting to the Answer Engine Era

Key Takeaways Your impression numbers look healthy. Your click-through rate tells a different story. For many paid search teams, this…
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Brittany Hubler Associate Director, Paid Media Strategy
Apr 9
Online Marketing 12 mins

How High-Growth Companies Actually Measure Marketing

Key Takeaways Most marketing leaders know the challenge of marketing attribution well: you have dashboards full of data, but the…
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Basil Hatto SVP, Product and Growth, NP Digital Canada
Apr 8

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A graphic saying "How To Boost A Post on Linkedin"
Social Media 12 mins

How To Boost a Post on Linkedin

Key Takeaways If you’re not getting views on your LinkedIn posts, you’re losing business. How do I know that? LinkedIn…
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Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 30
A graphic that says "Keyword Cannibalization: What it is and how to avoid it."
SEO 14 mins

Keyword Cannibalization: What It Is and How to Avoid It

Key Takeaways Keyword optimization is a core part of most digital marketing strategies. While it is a pillar of good…
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Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 25
Online Marketing 18 mins

What is Customer Lifetime Value?

Key Takeaways Customer lifetime value (CLV) is the revenue a customer is likely to generate over their entire relationship with…
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Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 19
A graphic that says "Why Prompt Volume Shouldn't Your GEO Strategy."
SEO 9 mins

GEO Best Practices: Prompt Volume Shouldn’t Drive Your Strategy

Most advice on generative engine optimization best practices starts in the same place: find the prompts people are using with…
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Nikki Lam VP of SEO at NP Digital
Mar 17
A graphic that says "Top Blog Platforms for SEO."
Content Marketing 33 mins

Top Blog Platforms for SEO

Key Takeaways Do you want to skip the read and get right to my top pick? The best blogging platform…
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Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 17

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A graphic saying: How Voice Search Ads Are Changing The Search Term Report in 2026
Paid Ads 8 mins

How Voice Search Ads Are Changing The Search Term Report in 2026

If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy…
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Janine Ramos Director, Paid Media, PHL
Mar 2
A graphic that says "What is Online Reputation Management (ORM)"
Social Media 23 mins

The Definitive Guide to Online Reputation Management

Online reputation management (ORM) is the practice of monitoring and improving (when necessary) how your brand is perceived on the…
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Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 27
A graphic that says "Inbound Marketing Strategy: How to Grow Your Brand."
Online Marketing 27 mins

Inbound Marketing Strategy: How to Grow Your Brand

Inbound marketing is a method of growing your business by building lasting relationships with consumers, prospects, and clients through “pulling”…
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Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 24
A graphic that says How To Create A Wikipedia Page For Your Company
Online Marketing 28 mins

How to Create a Wikipedia Page for Your Company

Wikipedia is a fascinating experiment. It’s a community-built encyclopedia that’s always in motion. It runs on volunteer energy and openly…
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Austin Cosler Content Production Manager at NP Digital
Feb 20
A graphic that says How To Leverage Google Natural Language to Boost Your ASO Efforts
Online Marketing 8 mins

How to Leverage Google Natural Language to Boost Your ASO Efforts 

Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and…
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Igor Blinov ASO Director, Yodel Mobile
Feb 19

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