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Digital Marketing Blog

Data Storytelling: The Marriage of Science & Art

This article was written by Jenny Haskins, SEO Strategist at NP DIgital You don’t necessarily need words to tell a…

Effective Digital Marketing Strategies for Museums

Ever wonder why some museums are magnets for crowds while others barely make a ripple in the public consciousness? The…
SEO 12 min

What is Domain Authority? Why It’s Important and How It Works

Domain authority is a key element of an effective SEO strategy and overall digital marketing plan. If you already know…
Social Media 12 min

Instagram SEO: Tips to Boost Visibility, Organic Reach and Followers

With billions of users, Instagram is one of the hottest social media channels around. Sounds like a great place to…
Ecommerce 19 min

E-commerce SEO Audits: Simple Step-by-Step Guide

Are you struggling to drive organic traffic to your e-commerce store? Here’s the thing. You can use one of the…

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Social Media 8 min

Everything You Need to Know About the Potential TikTok Ban

TikTok has grown to over 1.5 billion users, becoming a cornerstone of digital marketing strategies worldwide. Yet, this powerhouse of…
Content 19 min

Step-by-Step Guide: Content Optimization

Is your content not getting the results you want to see? Unfortunately, in today’s ultra-competitive, crowded SERPs, creating great content…
News & Trends 10 min

March 2024 Google Algorithm Impact

Change is the only constant in digital marketing, and Google’s algorithm updates are a prime example. The latest major shake-up,…
SEO 8 min

The Power of Search Experience Optimization (SXO)

Have you ever clicked on a link on the first page of Google and been frustrated by the website you…
Email 8 min

Email Marketing Statistics: How Consumers Feel about Emails

Most email marketing statistics roundups are great if you want to understand how your open rates compare to the industry…

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Ecommerce 17 min

13 E-commerce Email Marketing Strategies for Success

There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network…
Email 22 min

28 Email Marketing Best Practices that Convert

Did you know that email is still one of the most effective ways to communicate with your customers? It’s true!…
SEO 11 min

Internal Linking Guide: Actionable Tips, Strategies, and Tools

Internal linking is crucial to a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users…
SEO 12 min

Top Google Ranking Factors That Will Drive More Traffic

Are you wondering why your target keywords aren’t bringing in the same levels of organic traffic? That’s because Google ranking…
Social Media 13 min

A Beginner’s Guide to Facebook Audience Insights

The company that runs Facebook may now be known as Meta (as of 2021), but Facebook remains a powerful social…

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