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Digital Marketing Blog

How to Implement Google Analytics Events in Google Tag Manager

Google Tag Manager is designed to minimize your dependency on web developers when you want to add marketing and analytics…
CRO / UX 12 min

How Typography Affects Conversions

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your…
Marketing 7 min

How to Sell a High-Priced Digital Product

AppSumo is a free newsletter that promotes tools/knowledge to help startups become winners. We’ve promoted awesome products (such as Optimizely,…
Social Media 10 min

How To Steal Your Competitor’s Social Media Followers

Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can…
Marketing 7 min

The Startup Marketer’s Onboarding Process: Tips for New Marketing Hires

Starting a new job as a marketer can be stressful. There is so much to learn. Moreover, nearly everything you…

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Paid Ads 13 min

The Argument for Disproportionate Holiday Advertising & Where You Should Increase Your Ad Spending

When it comes to budgeting for ad spending throughout the year, all months are not created equal. During the holiday…
Marketing 10 min

How and Why You Should Conduct a Brand Audit

Is your business experiencing a downslide lately? Are your losing customers to your rivals? Is there a sudden dip in…
Marketing 25 min

15 Psychological Triggers to Convert Leads into Customers

Would you like to know how to get more customers who can’t wait to buy your products and services? It’s…
Paid Ads 13 min

An In-Depth Comparison of Remarketing and Retargeting Services

A customer steps into your shop, inquires about a particular product, and then leaves without buying. You know there’s a…
Marketing 8 min

CEOs Don’t Trust Marketing – What’s The Solution?

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights…

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Marketing 15 min

How Mint Grew to 1.5 Million Users and Sold for $170 Million in Just 2 Years

If you were to create a list of startups that had so-called “overnight success,” personal finance software service Mint would…

How to Set Up Conversion Funnels in Google Analytics (The Video)

Whether you sell items online or simply try to get people to sign up for an offer – you most…
Marketing 6 min

Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker

At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so…

How to Use the New Google Analytics Advanced Segments

Advanced Segments allows you to isolate specific types of traffic within your Google Analytics reporting. For example, you can see…

The Beginner’s Guide to Startup Analytics

Becoming an entrepreneur is like stepping onto the most intimidating roller-coaster in the world. There are ups, there are downs…

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