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Digital Marketing Blog

Content 15 min

75 Resources for Writing Incredible Copy that Converts

Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key…
SEO 10 min

How to Protect Your Website from Negative SEO

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have…
Marketing 8 min

Where Marketing Ends, Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is…

How to Implement Google Analytics Events in Google Tag Manager

Google Tag Manager is designed to minimize your dependency on web developers when you want to add marketing and analytics…
CRO / UX 12 min

How Typography Affects Conversions

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your…

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Social Media 10 min

How To Steal Your Competitor’s Social Media Followers

Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can…
Marketing 7 min

The Startup Marketer’s Onboarding Process: Tips for New Marketing Hires

Starting a new job as a marketer can be stressful. There is so much to learn. Moreover, nearly everything you…
Paid Ads 7 min

Learn Paid Search Marketing and Become a More Effective Online Marketer with These 44 Resources

Paid search marketing can be an effective online marketing channel. The challenge is using it correctly to make sure you…
Paid Ads 13 min

The Argument for Disproportionate Holiday Advertising & Where You Should Increase Your Ad Spending

When it comes to budgeting for ad spending throughout the year, all months are not created equal. During the holiday…
Marketing 10 min

How and Why You Should Conduct a Brand Audit

Is your business experiencing a downslide lately? Are your losing customers to your rivals? Is there a sudden dip in…

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Paid Ads 13 min

An In-Depth Comparison of Remarketing and Retargeting Services

A customer steps into your shop, inquires about a particular product, and then leaves without buying. You know there’s a…
Marketing 8 min

CEOs Don’t Trust Marketing – What’s The Solution?

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights…
Social Media 11 min

What You Need to Know About Facebook’s New Insights and Analytics

Every Facebook page owner’s first stop for Facebook analytics should be their page’s Insights. Facebook recently revamped Insights with the…
Marketing 15 min

How Mint Grew to 1.5 Million Users and Sold for $170 Million in Just 2 Years

If you were to create a list of startups that had so-called “overnight success,” personal finance software service Mint would…

How to Set Up Conversion Funnels in Google Analytics (The Video)

Whether you sell items online or simply try to get people to sign up for an offer – you most…

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from Small Business to Enterprise

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