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AnswerThePublic Bibliothèque de Webinaires On-Demand
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The Future of Content Marketing: How AI Watermarking Changes the Game
Originally aired on: septembre 8, 2026
- AI has made content creation faster, cheaper, and easier than ever. But when every brand can produce more articles, videos, emails, and social content at scale, volume stops being a meaningful competitive advantage. The bigger challenge becomes creating content that audiences—and increasingly AI-powered platforms—can recognize as credible, differentiated, and worth trusting.
- In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers. We’ll also separate the myths from the real risks around AI-generated content, including whether detectable AI usage affects SEO, where commodity content is most vulnerable, and why original information and expertise are becoming more valuable.
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From Backlinks to Frontlinks: The New Way to Build Authority
Originally aired on: août 25, 2026
- For years, SEO has been built around a simple idea: earn more backlinks, improve your rankings, and increase organic traffic. But as AI-powered search transforms how people discover businesses, authority is being measured differently. Today, platforms like ChatGPT, Gemini, and AI search experiences don't simply rank websites—they evaluate credibility using signals that extend far beyond traditional SEO.
- In this webinar, Neil Patel and team introduce the concept of Machine-Validated Authority (MVA)—a modern framework for understanding how AI determines which brands it recommends. You'll learn why media coverage, expert citations, customer proof, reviews, original research, and brand mentions have become some of the strongest indicators of authority in the AI era.
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The New Search Funnel: SEO Strategies for AI-Powered Discovery
Originally aired on: août 11, 2026
- As platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity reshape how people find information, traditional SEO strategies alone are no longer enough to maintain visibility. The brands that will win in this new era aren't simply ranking higher—they're becoming trusted sources that AI platforms cite and recommend. That requires a broader approach to SEO built around authority, structured content, digital PR, entity optimization, and creating content that answers questions better than anyone else.
- In this webinar, Neil Patel and the NP Digital team will break down how the modern search funnel works, how AI decides which brands to surface, and the practical SEO strategies you can implement today to increase your visibility across both traditional search engines and AI-powered discovery platforms.
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Email Marketing in the AI Era: Personalization, Automation & Deliverability
Originally aired on: juillet 28, 2026
- Email marketing is evolving faster than ever, but the biggest opportunity isn't using AI to write better emails. It's using AI to create better customer experiences. Today's consumers expect personalized recommendations, timely communication, and relevant messaging at every stage of their journey. At the same time, marketers are under pressure to increase revenue, improve retention, and do more with fewer resources. The brands seeing the biggest results aren't sending more emails—they're using AI to understand customer intent, automate lifecycle marketing, and deliver the right message at exactly the right moment.
- In this webinar, Neil Patel and the NP Digital team will break down the modern AI-powered email marketing framework. You'll learn practical strategies for improving personalization, building high-performing automations, strengthening deliverability, and creating an email program that drives measurable business growth.
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Why More Traffic Won’t Fix Your Growth Problem (But This Will)
Originally aired on: juillet 14, 2026
- Most businesses think they have a traffic problem. They don't, they have a conversion problem. As acquisition costs continue to rise and AI reshapes how people discover brands online, simply driving more visitors to your website is becoming more expensive—and less effective. The companies seeing the strongest growth aren't necessarily attracting more traffic. They're getting more value from every visitor they already have.
- In this webinar, Neil Patel and the NP Digital team will break down the frameworks, psychology, and testing strategies that drive measurable conversion improvements. You'll learn how to uncover hidden opportunities throughout your funnel, prioritize the changes that matter most, and build a repeatable optimization program focused on profitable growth—not just higher conversion rates.
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Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now
Originally aired on: juin 30, 2026
- Marketing forecasting has become significantly more complex. AI Overviews are changing click behavior, paid media auctions are becoming less predictable, attribution gaps continue to widen, and conversion patterns no longer behave the way they did just a few years ago. Yet most organizations still rely on outdated forecasting models built around static traffic assumptions, stable CPCs, and linear growth expectations.
- In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment. You’ll learn how to move beyond traffic projections and build forecasting systems that account for visibility shifts, AI-driven search behavior, conversion volatility, pipeline quality, and revenue efficiency.
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How to Make AEO/GEO Profitable: Lessons From 100 Campaigns
Originally aired on: juin 16, 2026
- AI search is changing how customers discover brands. Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity are reshaping the customer journey — and many companies are already seeing fewer clicks, fragmented visibility, and growing pressure to prove ROI from AI-driven discovery. But while most marketers are chasing AI mentions and citations, very few are turning AEO/GEO into profitable growth.
- In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns. You’ll learn how modern AI engines evaluate authority, trust, retrieval readiness, and distribution — and why the brands winning in AI search aren’t necessarily the ones getting the most traffic. They’re the ones building the strongest conversion systems, authority ecosystems, and bottom-funnel visibility strategies.
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AEO/GEO vs. SEO: What’s Different, What Overlaps, and What Actually Works
Originally aired on: juin 2, 2026
- Search is no longer just happening on Google. Customers are discovering brands through ChatGPT, Google AI Overviews, Perplexity, TikTok, Reddit, and other AI-driven platforms — often without ever clicking through to a website. As AI reshapes how information is surfaced and trusted, many companies are seeing organic traffic decline despite stable rankings. The old SEO playbook is changing fast.
- In this webinar, Neil Patel and the NP Digital team will break down what SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) actually mean — and how they work together in today’s AI discovery landscape. You’ll learn how AI engines choose which brands and content to cite, why authority and trust matter more than ever, and what strategies are driving visibility and revenue right now.
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AI-Powered Lead Gen: The New Way Multi-Location, Franchises and Global Companies Scale
Originally aired on: mai 19, 2026
- Scaling lead generation across multiple locations isn’t just about doing more—it’s about doing it smarter. Most multi-location and franchise brands struggle with inconsistent performance across regions, uneven lead quality, and inefficient budget allocation. At the same time, local search behavior is shifting, with Google Map Packs and AI-driven discovery playing a bigger role in how customers find and choose businesses.
- In this webinar, Neil Patel and the NP Digital team will break down how AI is transforming lead generation for multi-location brands. You’ll learn how to improve local visibility, optimize performance by location, and build systems that scale efficiently—without sacrificing lead quality.
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How to Get Cited in AI: AI Overviews, ChatGPT & the New “Answer Engines”
Originally aired on: mai 5, 2026
- Search is undergoing one of its biggest transformations in the past decade—and paid search is being reshaped alongside it. The way people search—and make decisions—has fundamentally changed. AI tools like ChatGPT, Google AI Overviews, and Perplexity are no longer just assisting search—they’re replacing it. Users are getting direct answers, recommendations, and comparisons without ever clicking through to websites. As a result, your content can rank #1… and still never influence the decision.
- In this webinar, Neil and team breaks down how to adapt to this new environment. You’ll learn how AI systems choose what to cite, why traditional SEO tactics are losing impact, and what makes content “AI-citable.” More importantly, you’ll see how authority is now built across the entire digital ecosystem—from PR and social platforms to reviews and third-party mentions.
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