Neil Knowledge

How to Run a Profitable Social Media Contest

Want to engage with your audience and make more money? Try running a social media contest.

The first thing you wanna do is sign up for gleam.io. What Gleam does is it allows you to run a contest. If you don’t have a software that’s tracking your contest or incentivizing people, well, how do you do it?

You don’t want to go to Upwork and sites like that and pay a developer to do it for you when you could just use a simple software out there like Gleam – https://gleam.io/.

Now that you have the software set up, you need to figure out who you want to target.

So the second thing you want to do is take your email list and upload it to Facebook.

See, when you upload it to Facebook, there’s something called Lookalike Audiences. What Lookalike Audiences are is it tells Facebook, “Hey, these are my best-qualified people. “Go find me more people like ’em.” And you can select how similar you want your audiences to be to that email list that you upload. In general, you want to do a 1% Lookalike Audience.

If you don’t have an email list, no worries. You can just put a pixel on your page and track people who are coming to your website because these are all people who are coming to your website that may not be converting. If you have 100 people coming to your website, you’re lucky if only a few of them buy, which means the majority of them should be entering into your contest.

So now that you have that set up on Facebook, you need to incentivize people. When they’re entering the contest, what’s the point?

When they’re entering it, they have to have some benefit, not just, “Hey, you can get this stuff for free,” but there has to be some incentive, such as the more you share it, the more likely you are to win. Because everyone knows it, including you. If I run a contest and be like, “Hey, apply, “and there’s a good chance that you’re gonna win,” you’re gonna be like, “Well, you know what? “If there are thousands of people applying, “I only have like a one in 1,000 chance.”

Well, with Gleam, the way you can do it is the more people you invite, you can incentivize, you’ll get more points.

So if you ask all your friends and you’re popular, you know what? Your chances or your odds may even go all the way up to one in 10, one in 20, whatever it may be, depending on how much work you put into it.

So if you start using these tools like Gleam, if you start doing Lookalike Audiences on Facebook, you can start getting more people entering in your contest.

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