Neil Knowledge

How to Generate B2B Leads With LinkedIn

LinkedIn is the most popular business to business social network. So why aren’t you generating leads from it?

Here’s how to change that.

Step #1: Share your existing content on LinkedIn. If you have a blog share your posts on LinkedIn.

If you have old content, put the first few paragraphs on LinkedIn and then add a “click to continue reading” link to get people back to your site.

Step #2: Fully complete your profile. If you don’t fill out your profile or your skills aren’t all listed, you won’t get as many inquiries. The more thorough your profile is the more likely people will be to hit you up for work.

Step #3: Use LinkedIn InMail. It’s a paid feature that allows you to contact other members that you aren’t connected with. You can do cold emails and try to generate leads through this simple paid feature.

Step #4: Get skill endorsements or recommendations. The more people that vouch for you, the more trust you will build. This will show that you are good at what you do.

Step #5: Use Linkedin Autofill. When you have lead forms on your website, LinkedIn Autofill will prepopulate the data for people. That way people won’t have to enter their name, email, phone number or any other personal details.

This will help boost your conversion rate and help you get more leads.

Just follow the 5 steps above and you will get more leads from LinkedIn.

Show more