How to Build a Personal Brand Using Facebook
If you want to build a personal brand, a great place to start is Facebook.
Facebook is the most popular social network on the web. According to Alexa.com it is the third most popular site in the world.
If you want to build a personal brand, you should follow these steps:
1. Post daily on Facebook – The content you post (status updates, videos, pictures) should be related to the industry you want to brand yourself in.
For example, I want to be known as a marketer. So the content I post on Facebook is marketing related.
2. You need to engage within your community – When someone messages you, you need to read it and respond. When someone leaves a comment, you need to respond.
There are also groups and fan pages within your niche… make sure you participate on those as well. Comment, respond and engage.
3. Leverage live videos – Facebook puts a lot of emphasis on live videos. It is their version of reality tv.
Consider going live on Facebook at least once a week because it will be seen by more people compared to just posting status updates.
Follow those three things and you will build a strong personal brand using Facebook.